In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do!
It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch the video to learn how to respond to negative reviews the right way, so your reputation will shine.
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In case you haven’t heard, Google is rebranding Google AdWords as Google Ads, and with that change will come a slew of great new features that can help dealers sell more cars. In our new blog post, we highlight some of the most important changes that your dealership should begin leveraging IMMEDIATELY.
In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info!
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The curiosity is killing you, we know. What’s the verdict, pods or banners? Well, before we say it’s time to lean towards pods, let’s explain why.
What are pods? Pods are simply larger scale images or hyperlinks that define user flow into a few designated areas on a website. This creates tactical conversion path creation. Pods tend to create the best user experience for a website as they funnel users into your main conversion flows. It’s to the point and simple for the consumer. The best converting pods are in the order of new, used, specials and schedule. An example would be like this one seen on Ancira Buick GMC.
We know that Local SEO applies to car dealers, but we know lots of marketers and business owners from other verticals watch our videos as well. In this week’s Wednesday Workshop video, we share a simple test that will show you if you need Local SEO or not – watch and learn!
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