Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button.
This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the video for all the details…
In last year’s Gallup poll, ranking the honesty and ethics in different professions, “Car Salespeople” tied for second to last along with members of Congress and Telemarketers. Lobbyists took the top (or bottom) spot as least credible.
If you’ve been to any automotive conferences in the last few years, you’ve probably been to, or at least heard about, one of the underground Joe and Shaun Karaokethon parties. This time, we’re going bigger…
DealerOn is throwing a karaoke after party on Saturday April 2, from 11pm to 4am at Dino’s Lounge. It’s going to be pretty exclusive, so make sure you stop by our booth to get a pass – this time, you won’t be able to get in without a pass!
Make sure you shoot a video of yourself rocking your favorite karaoke tune – we’re going to pick the best 5 videos, and those people will perform for a panel of celebrity automotive judges at midnight, and the winner will get $500 cold hard cash! Shoot a link to your entry video to shaun@dealeron.com.
This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to date tactics.
With so many people using their phones to browse the Internet (and the number continues to increase), it’s important to target your customers with the right ad types. Mobile preferred ads and call only ads specifically target users on their mobile devices, and convert like hotcakes.
As always, if you have questions or want to know more, just leave something down below in the comments, and we’ll get back to you shortly!
Download the slides here,
This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info.
The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up to 11 – yes, that’s totally a Spinal Tap reference. In fact, I was inspired by “the Beard” and his movie themed presentations, so this one is chock-full of 80’s heavy metal references.
Kick back, enjoy, and rock out your dealership’s PPC strategy. If you’ve got questions, leave ’em in the comments and I’ll get back to you…
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