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Knowledge, news, and more about Automotive SEO, SEM, and dealership websites
In Best Practices, Search Engine Optimization (SEO)

Ranking reports don’t show SEO success

This week’s Wednesday Workshop video shares some important info about SEO reports. At NADA a few weeks ago, we talked to a ton of dealers who still get super old-school ranking reports from their SEO providers. Ranking reports do NOT show yo how well you’re doing with SEO, and they don’t tie in to the bottom line of the dealership.

Watch this week’s video to learn more about why ranking reports don’t really show anything helpful anymore, and what you should be seeing in your monthly SEO reports.
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In Awards, Press Release

DealerOn Awarded 2017 AWA for Website Platform

 

For the second time, DealerOn has been awarded an AWA for our website platform! The AWAs (Automotive Website Awards) were presented at NADA by our friends at PCG Companies, and we’re honored to have been selected as one of the 2017 winners for the “Website” category. These awards are given out annually, based on independent research done by the PCG folks, as well as vendor demonstrations. The DealerOn team works very hard to make sure that our products are the best they can be, and we’re privileged to be recognized by our peers in this way. 
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In Awards, Events

DealerOn Rocked NADA 2017 with Our Best Booth Ever!

 

Starting Thursday, January 26, New Orleans was overtaken by the NADA 2017 Conference & Expo. Over 20,000 folks from the automotive world attended, and several hundred vendors were there to showcase their very best. Among them was yours truly, DealerOn, Inc. We brought our A-Team and the best booth you’ve ever laid eyes on. Why do we say that? Keep reading, and you’ll find out.

But before we begin, we’d be remiss not to include the fact that DealerOn is now an FCA-approved website provider! The announcement went live last Friday morning, talk about perfect timing. That’s right, FCA dealers, your options for websites just got a whole lot better. Get some more details about it here.

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In Dealership Websites, Search Engine Optimization (SEO)

Are you REALLY thinking mobile first?

“Mobile first” has been buzzy for a while now, but far too few dealers actually take that approach with their websites. In this week’s Wednesday Workshop video, we share a few links that shed more light on Google’s mobile first push. Learn why site speed is important, why mobile searches are here to stay, and how you should be adjusting your dealership’s strategy.

The links we mention in the video are:
Page speed post from Moz: moz.com/learn/seo/page-speed
Page speed as a ranking factor: bit.ly/mobile-page-speed
Mobile first index info: bit.ly/mobile-first-faq

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In DealerOn, Press Release

FCA Selects DealerOn as Certified Website and Digital Advertising Provider

We’ve got another exciting announcement to make: DealerOn has officially been selected by Fiat Chrysler Automotive as a Certified Website & Digital Advertising Provider. Fiat Chrysler Automotive (FCA) is the 12th major brand to partner with DealerOn for their website and digital advertising needs, and we’re very excited for the opportunities this new relationship will bring us.

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