Balancing Mobile and Desktop Goals

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Did you know that mobile conversion rates are less than 50% of desktop conversion rates? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones, and if you’re not optimizing for the device and bringing in those leads, you’re falling behind in the automotive digital world. Mobile-first is no longer a suggestion, it’s a necessity, but that doesn’t mean your desktop design should be neglected, either.
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Don’t Lose Leads To Bad Browser Compatibility

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It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site, then that’s a definite no.

It’s easy to get caught up in Chrome – which is the most popular browser out there, beating the others by a whooping 44%. But you can’t ignore the well-known Safari or the notorious Internet Explorer, not to mention the countless other browsers available to the users of the world wide web, i.e. everyone. So how do you design with multiple browsers in mind? Keep these basic practices in mind and you’ll be off to a good start.
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4 Awesome Tips to Help Dealers Online

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For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future).
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The ADA Update is Almost Here. How Accessible is Your Site?

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With an upcoming update for the ADA (American with Disabilities Act), let’s take just a few minutes and talk about what this means for website owners. The ADA was signed into law in 1990, and was designed to prevent discrimination against marginalized groups. When you see a ramp next to a set of stairs or sign language interpreter, you’re seeing the effects of this law. What many people don’t know is the ADA’s effect on website accessibility.
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