Category

Video

Are you paying attention to Google Q&A?

 

In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel.

Studies have shown that the automotive vertical is one of the most active adopters of Google Q&A, but most dealers haven’t heard of it and have no idea that there are questions being asked to their dealership… And they definitely don’t know that random people are answering them!

Watch this week’s video for more info on the new Q&A feature and why your dealership should be paying attention.
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The quality of your video matters…

 

Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio equipment, but you can spend a few hundred dollars and make a massive difference in the quality of your videos.
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An easier way to ask customers for Google reviews

 

In this week’s Wednesday Workshop video, we’re sharing a tip to make it easier for you to get reviews on Google. It’s too confusing to tell customers to search for your dealership, look to the right, find the review stars, click the blue link to the right, and then click the blue button at the top of the window that pops up…

Instead, you can generate a simple link that takes customers directly to the review box – and skips every other step. Watch this week’s video to find out how… Continue Reading

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