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The quality of your video matters…


Video is becoming a vital tool for dealership marketing, and as more and more dealerships are investing in video, we see more and more REALLY bad quality videos. In this week’s Wednesday Workshop, we’re talking about video quality and the difference it makes when a video is a customer’s first impression of the dealership. You don’t need super expensive studio equipment, but you can spend a few hundred dollars and make a massive difference in the quality of your videos.


Welcome back to another Wednesday Workshop from DealerOn! This week, we’re talking video again… More and more dealers are integrating video into their daily routine – and customers are becoming so accustomed to watching online video that they pretty much expect to see it from every dealership.

As more dealers start to share videos on Facebook Live or Instagram, or use services like Bomb bomb to send personalized video email messages, we’re seeing more and more REALLY bad videos.

I’m not saying you need to have a big studio setup like we’ve got here, and I’m not even saying that you need to have super expensive cutting edge equipment… but if you’re going to invest the time to do video, you should do it correctly.

Remember – many times, the video you’re sending over social media or through email is one of the first times customers will see you, or your dealership. It’s absolutely vital that you make a great impression.

Think about your lighting – you don’t need a bunch of studio lights, but you need to be sure you’re shooting with good light so customers can see you.

Think about your audio – you don’t need expensive mics, but the sound quality makes a huge difference in the video. Can people hear you clearly? Is there a lot of background noise?

Think about your video – you don’t need an expensive camera, but the quality of the camera matters. Investing a few hundred bucks in a good webcam makes all the difference in the world…

I was lucky enough to get one of the new Soapbox Lite rigs from Wistia, the company we use for our video hosting. Here’s what it looks like – it’s simply an LED light, a webcam, and a microphone, and it’s completely USB powered.

Let’s take a look at how much difference this cool little rig makes…

Author Greg Gifford

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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