In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.
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In this week’s Wednesday Workshop, we share the highlights of the recently released Local Search Ranking Factors study for 2018. Find out which signals have changed since last year’s study, what experts are spending more time on this year, and what you need to pay attention to in 2019.
In this week’s Wednesday Workshop, we share breaking news about the massive spam review attack that was discovered over the weekend. Over 3 million fake reviews (and counting) were left by a group of fake profiles. We share the details about the review attack, what it means for your dealership, and how to check if you’ve been targeted by the attack. If you find that you’ve got some of the fake ratings, we explain how to report them so you can get them removed.
In this week’s Wednesday Workshop, we’re sharing 4 easy brand building tips that will help build a strong foundation for your SEO efforts. Google is increasingly looking at entities instead of just websites, so building your brand helps Google see that you’re an awesome result to show in local automotive searches.
Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just an editing tool. It’s a comprehensive vehicle merchandising solution designed especially for multi-rooftop dealers.