Category

Video

Awesome Tips for Dealers from Digital Dealer 21

This week’s Wednesday Workshop video comes to you LIVE from Digital Dealer 21 in Las Vegas. We walked around the expo hall and asked several vendors, dealers, and friends for one awesome tip for dealers to take home from the conference.

Check out the awesome tips (and a few laughs), and if you have another amazing tip to share, leave it down below in the comments!

The biggest mistake on auto dealer websites – and how to avoid it

Want to know about the biggest mistake dealers make with their websites? This week’s Wednesday Workshop video shares the answer…

Far too many dealers choose their website based on how it looks – instead of how it performs. Your website has one job, and that’s to convert visitors into leads. Watch the video for more information about why it’s absolutely important to choose a website that really works, instead of one that you think is pretty.

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Don’t forget the marketing part of content marketing!

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media.

We share tips on the right kind of blog posts to write, and lots of helpful information about the social sharing side of blog posts. We explain why Open Graph tags are vital, and where and how to share links to your posts on social media.

As always, if you’ve got questions or comments, leave them down below and we’ll get back to you ASAP!

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You May Actually WANT a High Bounce Rate!

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In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate…

Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be a sign that your site is converting at a high rate.

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