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Three Audiences Your Marketing Team Should Know About

If you’re not targeting specific audiences in your campaigns these days, you’re doing it wrong. An audience-first strategy is now a necessity, and not just a trend passing through. I’m going to be diving into a bit deeper in my webinar this week, but first I wanted to talk about the three ways audiences can be categorized.

When defining your audiences, you have to look at things like browsing patterns, loyalty, site engagement levels, and more. But to get started you should know that both Google and Facebook use three types of audiences: behavior-based, list-based, and lookalike.
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In Best Practices, , Video

How to add subtitles to your Facebook videos

This week’s Wednesday Workshop video shares instructions for adding subtitles to your videos. The file needed for adding captions is the same, regardless of video host – but they’re especially effective on Facebook, since the audio is muted by default on all auto-play videos.

Check out the video for detailed instructions on creating your subtitle file – if you’ve got any questions, leave them below and we’ll answer them as quickly as possible!
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In Best Practices,

Stop Advertising to Millennials (and here’s why)

 

Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying to advertise to millennials and just interact with them.

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In Search Engine Optimization (SEO), , Video

Don’t forget the marketing part of content marketing!

In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media.

We share tips on the right kind of blog posts to write, and lots of helpful information about the social sharing side of blog posts. We explain why Open Graph tags are vital, and where and how to share links to your posts on social media.

As always, if you’ve got questions or comments, leave them down below and we’ll get back to you ASAP!

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In Best Practices,

Facebook’s New Like Button [VIDEO]

Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button.

This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the video for all the details…

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