Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you.
The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels, # of reviews, etc. And while structured data is a fairly standard web development tool, the amount of traffic you get to your website depends on how well you use it.