Feature Friday: Structured Data

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Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you.

The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels, # of reviews, etc. And while structured data is a fairly standard web development tool, the amount of traffic you get to your website depends on how well you use it.
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Feature Friday: Service Plus

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Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong.

But don’t worry, we’ve got you covered with our signature Service Plus package. We will enhance your current website by creating relevant, uniquely optimized content designed to drive online traffic straight to your service center. We can share your special offers, promotions, and we even provide helpful auto repair & service-related posts and articles that will draw potential customers right to your front door — and away from those other guys.

If you’re ready to stop losing business to your service competitors and start seeing more revenue from your fixed ops, watch this week’s Feature Friday video above.

Feature Friday: Pricing Tool

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If you want to make your customers happy, the best way is to keep things simple. Visitors come to your site looking for answers, and they don’t want to go on a click-safari for them either — which is why the DealerOn website platform is so darn simple and easy to use. Today, we’d like to give you an inside look at our signature Pricing Tool that puts you behind the wheel of your dealership’s pricing. Continue Reading

Feature Friday: Auto Parts Kit Integration

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They say not to put your eggs all in one basket, but sometimes one basket is all you need. If your site doesn’t offer a reputable, trustworthy page dedicated to selling parts and accessories, you’re missing out on some serious profits.

That’s where DealerOn’s Auto Parts Kit Integration comes in. Tap into some serious cash and make your customers’ shopping experiences as simple as possible by keeping your parts and accessories all in one place. Our APK feature is also the only kind in the industry that can be integrated into your website, which means your customer’s won’t have to leave your site to find what they’re looking for.

Don’t let competing chain garages or DIY videos take this sales opportunity away from you! Keep your customers on your site and coming back for more with a page dedicated to parts and accessories.

Learn more about how a turnkey, integrated parts & accessories platform can make your dealership a one-stop shop!
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