Category

Best Practices

Are you using mobile preferred ads? [VIDEO]

This week’s Wednesday Workshop video covers mobile ads for PPC. IF you handle your own AdWords account at the dealership, you’ll definitely want to watch and make sure you’re using these incredibly effective ad types. If you use a vendor instead, you’ll still want to watch, because you’ll want to be sure your vendor is using the most up to date tactics.

With so many people using their phones to browse the Internet (and the number continues to increase), it’s important to target your customers with the right ad types. Mobile preferred ads and call only ads specifically target users on their mobile devices, and convert like hotcakes.

As always, if you have questions or want to know more, just leave something down below in the comments, and we’ll get back to you shortly!

PPC Presentation From Digital Dealer 20 [VIDEO]

Download the slides here,

This week’s Wednesday Workshop video is a recording of my rockin’ presentation from Digital Dealer 20 in Orlando. As always, we wanted to share it here on our blog so everyone could have access to the info.

The presentation’s about 25 minutes long, and it’s filled with awesome tips to help you take your PPC up to 11 – yes, that’s totally a Spinal Tap reference. In fact, I was inspired by “the Beard” and his movie themed presentations, so this one is chock-full of 80’s heavy metal references.

Kick back, enjoy, and rock out your dealership’s PPC strategy. If you’ve got questions, leave ’em in the comments and I’ll get back to you…

10 Local Link Building Tips for 2016

 

My monthly column on Search Engine Land just went up and I wanted to share it with all of you fine dealers. This month, I focus on specific link building strategies for auto dealers. If you’re handling the SEO for your dealership, this post will be a life-saver.

For this month, rather than just talk about why it’s important (it’s very important), I wanted to give specific how-to tips. In fact, I shared 10 ideas that any dealer in the country can start implementing today. From local Meetups, to creating a local resource page, to taking advantage of things you’re already doing, these tips work.

Take a look at my post here. If you’ve got any questions, leave them in the comments below and I’ll pop back in and answer them.

Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

Download the slides here

We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access.

As always, if you have any questions, just give us a shout or fill out the form to the right.

Check out our other DD20 presentations:

Local SEO by Greg Gifford

Targeting Mobile Shoppers by Mike DeVito

Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

Download the slides here

For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in a mobile-first market.

Check out our other DD20 presentations:

Local SEO by Greg Gifford

Targeting Mobile Shoppers by Jeff Clark

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