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THE DEALERON BLOG

Automate Your Vehicle Specials From Beginning to End

By July 21, 2022Symphony
Automate Your Vehicle Specials
Automate Your Vehicle Specials

Find out how automating your special offers can save your store up to 60 hours of work per month in this edition of DealerOn University.

Automate Your Vehicle Specials

Automating the creation and distribution of special offers will free up valuable time in your store.

Advertising special offers on the web is a tried-and-true tactic for generating automotive sales leads. On average, 15% of your website visitors find you through special offers placed on various marketing channels, such as Google Ads or Facebook Advertising. Modern consumer behavior means these advertisements aren’t a luxury for your store, they are a requirement.

Avoid the pitfalls

The value presented in promoting your special offers across the web is clear, but these advertisements come with some major challenges and risks for your dealership.

Creating special offers means you need to vigilantly monitor them, especially when you are managing inventory volatility. You can’t risk running ad campaigns for vehicles that aren’t available, or where the price and offer don’t match your most recent pricing updates.

Not only is this a poor experience for the shopper (if you’ve ever had a product ring up at a higher price than the sale tag, then you know the feeling), but having incorrect or out of date information in your advertising can lead to litigation. By having Symphony Specials automatically run your website offers and advertising based on manufacturer data and your current inventory, you won’t need to worry about shoppers finding an old advertisement and crying foul.

 

The value presented in promoting your special offers across the web is clear, but these advertisements come with some major challenges and risks for your dealership.

 

With the stakes of accidentally running misleading advertising as sky high as they are, it’s never been more critical for you to keep all your vehicle offers and pricing in sync. Automation through Symphony Specials gives you peace of mind in knowing your store is only displaying the most up-to-date, accurate information available.

Do the math

Once you’ve identified the vehicles you need to create specials and advertising for, someone on your staff or an agency you are paying must manually find the appropriate graphics, input the correct data, duplicate the content across various sizes and shapes, and then push the newly created offers out to your various marketing channels. This is an incredibly time-intensive process, taking up to 15 minutes just to create one offer. You don’t need to be Will Hunting to do that math.

Will Hunting Calculating

We still like to pretend we’re Will Hunting while calculating the time you’ll save with Symphony Specials. IMDB/Miramax

You are looking at an average of 60 hours of work per month for each of your stores. That means an average of 700+ hours of work every year can be taken off the books for each store, simply by automating the special offer creation, advertising channel distribution, and channel monitoring processes. 
 
This drain on your resources is what led us to creating our exclusive special offer automation solution, Symphony Specials. 
 
Symphony Specials will create and send your store specials directly to your chosen advertising channels such as Google Ads, Facebook Ads, and can even post specials directly to your Google Business Profile. No more worrying about outdated advertising being found on one of your many channels either, because as soon as those special offers are no longer relevant, Symphony pulls them and provides new advertising based on the parameters you’ve set.

Automate special offers to increase store efficiency

With the average dealership spending upwards of $18,000 per year creating special offers, Symphony Specials provides a set it and forget it solution to major obstacles facing car dealers today.

Symphony Automation

Instantly create and distribute special offers with Symphony Specials.

Symphony Specials automatically generates special offers for your website and distributes them to your advertising channels such as Google Ads and Facebook. After the initial set up, you can customize Symphony to output the exact types of offers your store or group needs. As soon as your OEM sends the special offer data to you, Symphony rolls up its sleeves and starts cranking out special offers to your website and advertising channels.

Symphony doesn’t only free up your valuable time while keeping your advertising up to date, it gives you a unique competitive advantage. You need to be able to create special offers faster than your competitors or else risk losing the lead. In today’s hyper-competitive sales environment that is simply not an option. While your competitors are busy manually creating special offers and posting them to various advertisers, your staff is following up on the newly generated leads from your latest special offers. 

 

…an average of 700+ hours of work every year can be taken off the books for each store, simply by automating the special offer creation and distribution process.

 

Instantly send specials to Google Business Profile

Symphony’s work isn’t done after it creates your store specials and your display advertising either. Once the specials are created and sent to various advertising channels, there’s one more critical place you need to be showcasing special offers: Google Business Profile. That’s where our exclusive application Listings Manager comes into play.

Listings Manager

Listings Manager paired with Symphony Specials allows you to automatically send specials to Google Business Profile.

Listings Manager is an immensely useful application on its own, allowing you to sync your website contact information directly to your Google Business Profile, but when combined with Symphony Specials, it becomes an automated marketing machine known as Symphony Local Listings. Symphony Local Listings will take the offers generated by Symphony and automatically display them directly on your Google Business Profile. When you take advantage of Symphony Local Listings your store will have special offers sent directly to your Google Business Profile at lightning speed.

 

When you take advantage of Symphony Local Listings your store will have special offers sent directly to your Google Business Profile at lightning speed.

 

Start saving time and money today

With Symphony Specials and Symphony Local Listings working for your dealership, you are conducting your business like a true maestro. Schedule your free demo today to learn how automating your special offers will increase your store efficiency and boost your website lead generation potential.


Learn More About Automating Specials Offers

Author Sean Kerndt

Content Strategist for the automotive industry, with over 20 years of design & marketing experience. He spent much of his childhood in a dealership training room watching Robocop on a projector.

More posts by Sean Kerndt

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