All Posts By

Greg Gifford

In Best Practices, Video

Have you heard about the new car subscription service?

 

If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors…

Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set up a quick phone interview to chat about the new FastLane service. Kevin was kind enough to take some time and answer our questions, and we’re sharing the entire interview in this week’s Wednesday Workshop video.

In Best Practices, Search Engine Marketing (PPC), Search Engine Optimization (SEO), Video

Awesome Digital Marketing Conferences You Should Attend in 2018

 

In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year.

We know that most of you will attend at least one automotive conference every year, but if you’re involved with digital marketing at your dealership, you definitely need to get to at least one conference every year that’s 100% dedicated to digital marketing. You’ll hone your skills, learn new tactics, and come back the dealership with new tools to help boost visibility.

Here’s a list of the conferences mentioned in the video, in chronological order:

Continue Reading

In Search Engine Optimization (SEO), Video

Do you have a new “phantom” Google My Business listing?

 

Google has recently rolled out “department listings” for auto dealers – which means you might have a few phantom Google My Business listings for your dealership that you don’t know about!

In this week’s video, we walk you through what the listings are and why they’ve appeared, then we show you exactly how to find these “phantom” listings (if you have any). We also show you exactly how to claim and optimize these new department listings.

Continue Reading

In Dealership Websites, Search Engine Marketing (PPC), Search Engine Optimization (SEO), Video

Always test everything!

 

For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us!

That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but the best thing you can do is test EVERYTHING you hear. See how things work for your dealership. Every dealership is different, so there’s no guarantee that something that works for someone else will work for you.
Continue Reading

Call support
(877) 543-4200
Call Sales
(877) 543-6321