What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number.
The Americans with Disabilities Act, otherwise known as ADA requires that places of public accommodation are fully accessible. Your website is no exception. There is a lot of gray area in the law as it stands today, but it hasn’t stopped the huge increase in lawsuits over the last year with websites that don’t meet these standards. This has been especially true in the automotive industry.
Adapting to a digital marketplace is important when marketing all parts of the automotive industry, but as I pointed out in “Screen Test” at Fixed Ops Journal, it’s especially necessary for your service department.
Dealers spend a lot of money on digital advertising to build more leads and sell more cars, but it’s important that you also concentrate on building a digital presence for your services. Especially since this department provides such a significant income.
The best way to do this is to go mobile. The majority of vehicle owners search for services on their smart phone, which means dealerships should optimize their sites for those devices. A responsive site that adapts to mobile browsers, computers, and tablets is the best way to achieve this.
You can get all of my advice on digital advertising for your service department in the full article here.
