Your customers want payments the moment they arrive at your site – give it to them now with the all-new PriceStak Payments, only available from DealerOn.
Behind homes, college tuitions, and medical bills, cars are the most expensive thing most Americans will purchase in their lifetime. Price in most cases is the deciding factor. Is it too expensive, does it fit into my monthly budget, can I afford it – all questions your customers are asking themselves.
Yet, as we look across the sea of franchise automotive websites almost no one offers this feature to their customers. Instead, if customers are lucky, they can fork over their precious contact information for the privilege of seeing payments. Something that they should have been exposed to throughout the entire shopping experience is being guarded under lock and key by today’s digital retailing tools – nowhere to be seen on the actual website.
But why?
According to a CarGurus study 37% of shoppers base their vehicle purchasing decision on the monthly payment price.
DealerOn rolled out a new feature for its Cosmos platform called PriceStak Payments. Since introducing PriceStak to our websites we have seen that over 75% of shoppers are searching not by the traditional cash price, but by lease and finance payments.
DealerOn’s new website feature, Search by Payment, allows customers to browse your inventory with their chief concern in any large purchase. Not only does this get concerns of cost out of the way easily, it also opens up their shopping options. A customer who knows a specific vehicle is a perfect fit for their budget is far more likely to break brand loyalty.
Search By Payment is far more than a simple search of sticker price. Too often discussion of a car’s price ends there, when that tells a customer almost nothing about how much the car will fit in a monthly budget. Search By Payment allows customers to search not just by price but by monthly payment.
PriceStak Payment is a wonderful way to build trust with your customers by giving them a tool they can actually use. Leads coming from PriceStak Payment show you your customers’ price ranges, enabling you to more accurately target them with offers they’ll love. Schedule your demo today to learn how PriceStak can boost your conversion rates.
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