Technical SEO is a vital but often overlooked component of SEO. So we’re taking a dive into the (not so) basics of Technical SEO in this Wednesday Workshop.
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Welcome back to another Wednesday Workshop from DealerOn.
When it comes to your online presence, the most important first step is SEO. But SEO isn’t a silver bullet. It’s a combination of interrelated factors that ultimately put your page at the top of search results and in front of customers. Today we’re talking about one important facet: Technical SEO.
What is Technical SEO? Technical SEO is the parts of SEO that are determined purely by the technical aspects of your site. Content has nothing to do with it. So what are the factors that help technical SEO?
Loading speed is the most important thing to address. Many sites will tell you that if a site doesn’t load in three seconds,
you’re dead in the water. The truth is a bit more nuanced. Look at three seconds as a guideline, but the important thing to remember is to get it loading as quickly as possible. Your site should be as minimal as you can make it, with every image optimized.
This is a little jargon-y, but search engines “crawl” websites in order to index them. Designing a top-down internal link structure that focuses on the most important links can help them. The easier their job, the better you perform.
Clean up your dead links.
The more broken internal links the search engine finds, the more likely it is to put you at the bottom of results. That means updating your inventory pages ASAP as you move cars.
Reduce duplicate content.
Search engines don’t like duplicate content. This might worry you, as a lot of your inventory pages are going to look very similar. Don’t worry. Your DealerOn web designer can add some lines of code to your homepage to let the search engine know to link there. Additionally, they can add canonical link elements that can point the search engine to the preferred version of a web page.
Secure the site.
This is likely not a concern, as dealerships should be securing customer data as a matter of course. Still, I would be remiss if I didn’t at least mention it. Google won’t rank a site unless it’s secure.
That’s all the time we have for today’s workshop. As always, if you have any questions or comments, leave them below and we’ll get back to you as soon as we can. Thanks for watching. We’ll see you next week for another Wednesday Workshop from DealerOn.