Auto dealer search engine optimization is one of the most important things when it comes to the success of your car dealership website. Without it, most of your potential car buyers wouldn’t be able to find your site online. This is why your dealership website vendor needs to be well-versed in SEO, and be able to educate their dealership clients.
Avoid changing the keywords and SEO text on your dealership website. When you have questions or if you disagree with what is being placed on your site, it’s important to have a discussion with your SEO vendor. There may be a bigger plan than what you see, or your SEO vendor may have been mistaken about keywords your dealership wants to target. This is also true of other vendors that may want to change the SEO aspect of your site.
Of course, auto dealers should be (and are) in control of the search engine optimization on their dealership website. Your SEO vendor should respect the changes you wish to make, help to educate you if they disagree, and be able to explain why they are doing what they are. This is a huge part of being a SEO vendor, and I discourage dealers from partnering with any vendor that doesn’t abide by these practices.