I am so excited to be a part of this year’s Digital Summit at Mountain View, May 7-9, 2012. This is an amazing opportunity to be able to learn from automotive industry experts, spend time on Google’s campus, and gain insight from actual Google product specialists, and I am honored to be able to be a presenter.
This elite digital learning conference, brought to you by DealerOn, Moore&Scarry, and DealerRefresh, will be held at Google’s Headquarters in Mountain View, CA.
Not only will attendees learn about leading edge philosophies and technology from industry experts, but will also have the opportunity to meet and interact with Google Product Specialists, as well as an opportunity to get a first-hand look at the Google campus with a tour.
The 2012 Digital Summit at Mountain View is two full days of Automotive Digital Marketing Education featuring:
- Guy Kawasaki
- Grant Cardone
- Amir Rezvani
- Duncan Scarry
- Jeff Kershner
- Various Breakout Sessions, moderated by Industry Experts
- Google Product Specialists
Attendance at this event is invaluable for your dealership. The Digital Summit at Mountain View is free, but space is extremely limited and an invitation is require. Make sure you visit the Digital Summit website or email Amir Rezvani to request an invitation online. I hope to see you there.
Group rates are available at the Sheraton Palo Alto, and transportation will be provided from this hotel to each event and back.
Hope to see you there! It’s sure to be an extremely educational and valuable couple of days.
While not every dealership is actively involved with social media, it’s a form of connecting with potential customers that doesn’t seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Replacing Your Dealership Website with Social Media Profiles: Maintain both for optimal results. When you put your energy and assets into another platform (Facebook, Twitter, etc), it becomes their intellectual property. If they were to shut down, your dealership would be left without a web presence. Make sure you maintain your auto dealer website as well as social media sites.
Expecting Instant Success: As with most (not all) forms of marketing, you won’t see results overnight. Social media marketing takes time to build relationships and grow your network. Set goals and benchmarks to help measure success, but keep in mind that you may not hit them instantly.
Not Targeting Properly: Reaching out to people that aren’t in your market area will most likely be a waste of time and effort. Make sure the people you are targeting can be reasonably expected to do business with your dealership (avoid spam-bots and buying “Friends” from Bangladesh).
Too Much Marketing: People use social media to connect, whether that be with your business or with their friends. Make sure your profile has all of the relevant information, and that when you post specials and inventory, it is done with an informational spin, and not overly “salesy”. Use your social media profiles as a way to add a human touch to your dealership, and to provide ways for potential customers to reach your store. Too much marketing and they’ll be driven away.
If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square…you should be.
Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital field for this packed one-day seminar focused on delivering strategies and tools to IMMEDIATELY improve your dealership’s sales and guarantee that you can increase your profits in 2012.
Click here for all the event details information or to purchase tickets.
DealerOn’s Jeff Clark, V.P. Sales & Business Development, will present “7 Proven Digital Strategies to Double your Internet Leads and Your Fixed Operations Profits in 2012″. The focus will be on ways dealers can maximize organic search traffic for service and parts, how to use content and PPC campaigns to increase traffic and sales, and how dealerships can measure these efforts to continue to increase profit each month.
Dealers at the Summit will also learn:
- “Winning Social Media Strategies for Today’s Dealer ”
Shaun Raines Executive Director, DrivingSales University - “How to Win the Google Game and Dominate Your Competition”
Dennis Colome, V.P. Sales & Marketing, eXteresAUTO - “Best Practices for Managing a Dealerships’ Most Valuable Source of Leads: the Phone Prospect”
Pogo Parr, V.P. Sales for the Auto Division, CallSource - “Selling Cars, Parts, and Accessories in 2012 and Beyond”
Clayton Stanfield, Manager – Dealer Training, eBay Motors - “How to Implement Internet Sales Processes to Get the Most Out of Third-Party Leads”
Mike Paradies, Director of Training, eXteresEDU
This Digital Edge Summit is recommended for dealer principals, GMs, and general managers who can’t (or don’t) travel out of town to learn about the latest digital trends. We’re bringing the Digital Edge Summit to a city near you because your time and resources are more valuable than ever.
Hope to see you there!
If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn.
After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side.
EVENT DETAILS:
Date: March 16, 2012
Time: 9:30am – 12:00pm (CT)
Cost: FREE
Where: Hilton Bloomington West, 3900 American Blvd West, Washington Room, Bloomington, MD 55437
Interested? Please register here (https://www.eventbrite.com/event/3101501675) or contact Jeff Clark, DealerOn’s EVP of Business Development (609-346-2388, jeff@dealeron.com) for more information. Can’t wait to see everyone there!
SCHEDULE:
9:30 – 10:00 – Complimentary Continental Breakfast
10:00 – 10:50am – Double Your Internet Department’s Profit in 2012
- How to create a web site coupon strategy that will increase web site lead volume by 25%
- How to setup an online incentive system that will dramatically increase appointments and show rates
- How to leverage Google Paid Search to increase web site leads and calls
- How to increase your web site lead capture by 25% by optimizing your lead forms
- How to leverage mobile marketing to drive showroom traffic
11:00 – 11:50am – Double Your Fixed Operations Profit in 2012
- How to create the appropriate content footprint to maximize their organic search traffic for service and parts
- How to conquer service brand traffic and drive profitable fixed operations-related paid search traffic
- How to Use Mobile Apps and Repair Photos to convert more Service RO’s
- How to increase your online conversion with service-optimized landing pages
- How to maximize customer lifetime profit with targeted tire and service marketing campaigns
- Why its important, and how to, create an email collection process to maximize RO’s in your service department
- How to start monetizing accessories in your dealership
