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Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site will see SERP changes but won’t necessarily know why).  On Tuesday, Google announced 40 changes to search quality they have made over the past month or so.


While many of these changes are pretty high level, some websites are taking a hit on their search engine results.

Some of the algorithm changes that could be affecting these sites down on the SERP are:

Improvements to Freshness – Google added “new signals which help us surface fresh content in our results even more quickly.”  I first wrote about this in November, but this update indicates it is a continued focus for the search engine.

Improved Local Results – A new system allows them to better “detect when both queries and documents are local to the user.”

Panda Update – “This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.”

If you’re seeing a change in how your auto dealer website is ranking in Google’s search results, ask your car dealership website provider about the changes Google has recently made.  It’s very possible that this latest round of changes could be affecting your site.

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

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