Bob Dylan hit it on the head when he said, “The times, they are a-changin’.” Few things change as quickly as technology, and automotive isn’t exactly shy about keeping pace. That is to say, dealers have been using technology to sell cars as soon as it hits the market.
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Well, okay, maybe not stop altogether. But here’s the deal, your advertising campaigns aimed at the younger generation might not be working. Why? The simple answer is that millennials are not responsive to the same kinds of advertising methods that worked on previous generations. Now, if you’re already tired of reading this post, here’s the main point: Stop trying to advertise to millennials and just interact with them.
In this week’s video, we talk about content marketing. Most dealers have blogs now, but they’re forgetting the marketing part of their content marketing. They’re not posting the right kind of content, and they’re not sharing links on social media.
We share tips on the right kind of blog posts to write, and lots of helpful information about the social sharing side of blog posts. We explain why Open Graph tags are vital, and where and how to share links to your posts on social media.
As always, if you’ve got questions or comments, leave them down below and we’ll get back to you ASAP!
Facebook rolled out a global update this morning to the ubiquitous Like button. After years of hearing complaints that there was no “dislike” button, Facebook has added several new Reactions to the like button.
This week’s video explains how to access the new reactions on both desktop and mobile, along with showing what each one looks like. Check out the video for all the details…