Your dealership absolutely HAS to have an awesome mobile experience to succeed in today’s mobile-first world. In this week’s Wednesday Workshop video, Shaun shares some important stats about mobile usage and explains why it’s absolutely vital that your dealership’s mobile experience is fast and simple.
In last year’s Gallup poll, ranking the honesty and ethics in different professions, “Car Salespeople” tied for second to last along with members of Congress and Telemarketers. Lobbyists took the top (or bottom) spot as least credible.
Download the slides here
For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in a mobile-first market.
Local SEO by Greg Gifford
Targeting Mobile Shoppers by Jeff Clark
Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site.
People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews on your site, so stop wasting that page and make it useful instead!
Google Plus is about to roll out a massive update – you can view a preview right now. This week’s Wednesday Workshop video explains what’s changing and how the massive differences will effect your dealership. You’ll need to update a few links on your site, so make sure you watch!
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