All Posts By

Justin Robinson-Prickett

2020: Year in Review

2020-year-in-review

2020 was a challenging year for so many reasons, but while we’re all happy to have it in the rearview mirror there were a lot of reason for celebration as well. DealerOn is proud of the way we rose to meet those challenges with and on behalf of our dealership partners.
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4 Ways COVID is Changing Programmatic Advertising

Programmatic advertising is a fast-growing sector in the industry for good reason: Why buy and sell ad inventory in real time when you can make a computer do it? And despite my original, Terminator-based objections to the process, it’s apparently completely safe and efficient. And as with everything else, programmatic advertising isn’t immune to the changes the pandemic has wrought in every corner of our lives. So, before you leap into programmatic advertising for your dealership (or re-up your current contract), have a look at these four ways COVID is changing the industry.
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