Trisha Habucke is the Digital Retail Experience Director at Ford Motor Company. A pioneer in the digital space, Trisha led the team that developed and launched the first comprehensive shopping site for Ford, as well as was managing and funding a Digital Innovation lab that captured two Marketing Technology patents. Continue Reading
When an OEM discontinues a model, that doesn’t mean that all extant examples instantly vanish as though snapped out of existence by Thanos. Dealerships will sell off the vehicles they have, producing the bizarre effect of sales figures for cars that don’t technically exist anymore.