All Posts By

Greg Gifford

The Consequences of AdWords for Dummies [VIDEO]

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account is vital to success.

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Local SEO Presentation From Confluence Conference

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there!

The slides are a little dark in the video, so I added them in as an overlay so you’re better able to follow along. As always, if you have any questions, just drop them in the comments section below and we’ll get back to you as quickly as we can!

The Six Degrees of Automotive SEO [VIDEO]

Last week, I presented at Digital Dealer 19 in Las Vegas. Even though I got interrupted (twice!) by a fire alarm, the presentation was a huge hit with attendees. We wanted to share the presentation with everyone out there who wasn’t able to attend the conference, so we’re posting it here as this week’s Wednesday Workshop video.

Since it’s a video of the entire presentation, it’s much longer than our typical Wednesday Workshop video – so if you don’t have time to watch it right now, come back when you can take the time to absorb everything.

As always, if you have any questions, leave them in the comment section below, and we’ll get back to you as soon as we can!

Digital Dealer 19 Preview – Wednesday Workshop

Heading to Digital Dealer in Las Vegas next week? This week’s Wednesday Workshop gives you info on all the DealerOn speakers, events, and giveaways… make sure you watch and get all the details!


Hey, and welcome back to another Wednesday Workshop with DealerOn. This week’s video is short and sweet, because we’re getting ready to head to Vegas for Digital Dealer 19. In fact, that’s what we’re going to talk about today…

If you’re going to the conference, make sure you take a look at the agenda beforehand and plan out your sessions. Once you’re there, it’s a pretty overwhelming experience, and you don’t want to get distracted. Think about your current pain points, and what you want to learn while you’re in Vegas – then check the schedule and see which sessions will help you the most.

And of course, make sure you block out the time to come see me speak on Monday at 1:30, when I’ll be sharing all the latest Local SEO tips to help your dealership get more visibility online.

I’ll also be a part of the breakfast keynote panel on Tuesday morning, along with our VP of Marketing Shaun Raines, and dealers Bobbie Herron and Jennifer Briggs.

You should also make sure to carve out time to check out our other awesome DealerOn speakers…

At 1:30 Tuesday, you’ve got two awesome speakers to choose from: Mike DeVito is going to be talking about what Google and car buyers need from a mobile website, and Shaun Raines will be partnering with Joe Webb for CSI: Dealership, helping you track down the killers of your sales and reputation.

Don’t forget to stop by our booth and pick up a temporary tattoo pass for the DealerOn VIP section of the big Digital Dealer party on Tuesday. You’ll also want to grab one of our t-shirts so you can share a selfie on Twitter or Facebook to be entered for a chance to win an Apple Watch.

Thanks for stopping by – check back next week for another Wednesday Workshop video, which we’ll be shooting in our booth at Digital Dealer!