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The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW!

If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square…you should be.

Come join DealerOn and other leading companies (DrivingSales University, eXteres, eBay Motors, and CallSource) in the automotive digital field for this packed one-day seminar focused on delivering strategies and tools to IMMEDIATELY improve your dealership’s sales and guarantee that you can increase your profits in 2012.

Click here for all the event details information or to purchase tickets.

DealerOn’s Jeff Clark, V.P. Sales & Business Development, will present “7 Proven Digital Strategies to Double your Internet Leads and Your Fixed Operations Profits in 2012″.  The focus will be on ways dealers can maximize organic search traffic for service and parts, how to use content and PPC campaigns to increase traffic and sales, and how dealerships can measure these efforts to continue to increase profit each month.

Dealers at the Summit will also learn:

  • “Winning Social Media Strategies for Today’s Dealer ”
    Shaun Raines Executive Director, DrivingSales University
  • “How to Win the Google Game and Dominate Your Competition”
    Dennis Colome, V.P. Sales & Marketing, eXteresAUTO
  • “Best Practices for Managing a Dealerships’ Most Valuable Source of Leads: the Phone Prospect”
    Pogo Parr, V.P. Sales for the Auto Division, CallSource
  • “Selling Cars, Parts, and Accessories in 2012 and Beyond”
    Clayton Stanfield, Manager – Dealer Training, eBay Motors
  • “How to Implement Internet Sales Processes to Get the Most Out of Third-Party Leads”
    Mike Paradies, Director of Training, eXteresEDU

This Digital Edge Summit is recommended for dealer principals, GMs, and general managers who can’t (or don’t) travel out of town to learn about the latest digital trends.  We’re bringing the Digital Edge Summit to a city near you because your time and resources are more valuable than ever.

Hope to see you there!

FREE Advanced Digital Marketing Workshop presented by DealerOn

If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn.

After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side.


Date: March 16, 2012

Time: 9:30am – 12:00pm (CT)

Cost: FREE

Where: Hilton Bloomington West, 3900 American Blvd West, Washington Room, Bloomington, MD 55437

Interested?  Please register here (https://www.eventbrite.com/event/3101501675) or contact Jeff Clark, DealerOn’s EVP of Business Development (609-346-2388, jeff@dealeron.com) for more information.  Can’t wait to see everyone there!


9:30 – 10:00 – Complimentary Continental Breakfast

10:00 – 10:50am – Double Your Internet Department’s Profit in 2012

  • How to create a web site coupon strategy that will increase web site lead volume by 25%
  • How to setup an online incentive system that will dramatically increase appointments and show rates
  • How to leverage Google Paid Search to increase web site leads and calls
  • How to increase your web site lead capture by 25% by optimizing your lead forms
  • How to leverage mobile marketing to drive showroom traffic

11:00 – 11:50am – Double Your Fixed Operations Profit in 2012

  • How to create the appropriate content footprint to maximize their organic search traffic for service and parts
  • How to conquer service brand traffic and drive profitable fixed operations-related paid search traffic
  • How to Use Mobile Apps and Repair Photos to convert more Service RO’s
  • How to increase your online conversion with service-optimized landing pages
  • How to maximize customer lifetime profit with targeted tire and service marketing campaigns
  • Why its important, and how to, create an email collection process to maximize RO’s in your service department
  • How to start monetizing accessories in your dealership

Digital Dealer Workshop – Houston, Texas – January 17th 2012

Are you ready to start 2012 with a competitive online game plan? The Digital Dealer Workshops are bringing you everything you need to succeed online.

Two distinctively different tracks will be offered and are customized to your level of experience: the dealer who feels behind on their e-commerce education and the dealer who is prepared but wants to excel.

Want more information?  Send an email to events@digitalrainmgmt.com, check out our Facebook Event page, visit us online, or keep reading!


Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors,

CRM Managers, BDC Managers and Fixed Operations Managers


Tuesday, January 17, 2012, 8:00am – 6:00pm

Workshops begin at 10:00am.


Hilton Houston Post Oak

2001 Post Oak Blvd., Houston, Texas, 77056

Less than one mile from the Galleria area

Tel: 1-713-961-9300


Register early to take advantage of early bird pricing.

Early registration prices:

TADA members: 1st person from dealership/group: $199, 2nd: $99; 3rd: $49

Early registration cutoff is December 31.

We have secured a discounted room block for $129 plus tax per night.  Reservations can be made from the Digital Dealer Workshops website, or ask for the Digital Dealer Workshops when booking.

DealerOn at Digital Dealer in Orlando

DealerOn’s team had a great time and a fantastic experience at Digital Dealer in Orlando! We had a chance to talk and socialize with current and potential clients, show off what the company has been working on, and of course, have much more fun than should be allowed.

While we didn’t take nearly as many pictures as we meant to, I’ve posted some of the ones that we did below. Let me know if you have others…we’d love to see them!

For those we didn’t get a chance to meet, we look forward to next time, and as always, feel free to contact us at 877-543-4200 with any questions about online marketing for auto dealerships.

Call support
(877) 543-4200
Call Sales
(877) 543-6321