If you’re in the Minneapolis area, I’d like to officially invite you to a FREE Advanced Digital Marketing Workshop presented by DealerOn.

After a continental breakfast at 9:30am, this complimentary workshop will offer 2 sessions designed to dramatically increase dealership profits in both the Internet Department and the Fixed Operations side.


Date: March 16, 2012

Time: 9:30am – 12:00pm (CT)

Cost: FREE

Where: Hilton Bloomington West, 3900 American Blvd West, Washington Room, Bloomington, MD 55437

Interested?  Please register here (http://www.eventbrite.com/event/3101501675) or contact Jeff Clark, DealerOn’s EVP of Business Development (609-346-2388, jeff@dealeron.com) for more information.  Can’t wait to see everyone there!


9:30 – 10:00 – Complimentary Continental Breakfast

10:00 – 10:50am – Double Your Internet Department’s Profit in 2012

  • How to create a web site coupon strategy that will increase web site lead volume by 25%
  • How to setup an online incentive system that will dramatically increase appointments and show rates
  • How to leverage Google Paid Search to increase web site leads and calls
  • How to increase your web site lead capture by 25% by optimizing your lead forms
  • How to leverage mobile marketing to drive showroom traffic

11:00 – 11:50am – Double Your Fixed Operations Profit in 2012

  • How to create the appropriate content footprint to maximize their organic search traffic for service and parts
  • How to conquer service brand traffic and drive profitable fixed operations-related paid search traffic
  • How to Use Mobile Apps and Repair Photos to convert more Service RO’s
  • How to increase your online conversion with service-optimized landing pages
  • How to maximize customer lifetime profit with targeted tire and service marketing campaigns
  • Why its important, and how to, create an email collection process to maximize RO’s in your service department
  • How to start monetizing accessories in your dealership