NADA 2014 Recap – A DealerOn Perspective

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The National Automobile Dealers Association convention came back to New Orleans this year.  NOLA never disappoints with its memorable blend of unique culture, food and music.  If you’ve never attended the NADA convention you might be overwhelmed by the size difference when compared to smaller events.  NADA is the “Big Show” and anybody and everybody in the automotive space shows up.  From OEM’s like Ford, GM, Dodge to big vendors including ADP, DealerTrack and hundreds more, you can’t miss the magnitude of NADA.

DealerOn was more than ready to hit the exhibitor show floor this year and the company projected a magnetic energy that drew crowds all weekend long.  More on that later…

The convention is loaded with workshops and this year our own Chris Deringer and Jeff Clark were presenters.  This is a great accomplishment for DealerOn and for Jeff and Chris personally as NADA is known to have the strictest guidelines and review processes for selecting speakers.  The workshops are all dealer focused and intended to provide “how to” insights for dealers to take back and put their knowledge into action.  Jeff presented “Proven Digital Strategies That Increase Fixed Ops” and Chris delivered “Sell More Cars With Google Analytics”.  Along with the workshops NADA offers a select number of keynote presentations and this year they spent big bucks on Hillary Clinton as their closing keynote speaker.  In years past, George W. Bush, Bill Clinton and George H.  Bush have all keynoted NADA.


Let’s get back to how impressive DealerOn was this year at NADA.  If you’re a DealerOn team member, give yourself a pat on the back, a high five and hug another team member because the collective effort was well represented in New Orleans.  From production, design, creative, support, sales, marketing, behind the scenes and customer facing, EVERY person on the DealerOn team is related to what we go to market with and EVERY team member should be proud.


The booth was rocking all weekend!  With eight demo stations available we were able to showcase the pure awesomeness of DealerOn from a very impressive booth.  We were very excited to demonstrate our new responsive website technology and dealers loved it!  With dealers constantly in our booth we also offered the comfort of three couches where they could rest their tired feet.  If that wasn’t enough, we served them coffee, water or their choice of several tasty adult beverages.  In addition to rest, relaxation, demonstration and a beverage of choice the DealerOn booth constantly pulsed with music.  These elements combined with the DealerOn team members at the show helped us make a huge impact this year at NADA.  We were so grateful for the opportunities to spend time with current and soon-to-be clients.

Thanks to the entire DealerOn team for making NADA 2014 a smashing success!

DealerOn Does Digital Dealer 2013

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The 13th Digital Dealer Conference & Exposition is fast approaching – just 3 weeks left!

Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn group.

Here are the sessions we are going to be presenting:

“Double Your Fixed Operations Business in the Mobile World”

Learn how the top dealer groups use digital and mobile marketing strategies to beat the national service brands.

Jeff Clark

“Advanced SEO for Dealers – What Still Works on Google”

Google is constantly changing and massaging its algorithm to improve its local results. Learn what still drives organic rankings and how to leverage that knowledge for your dealership in 2013.

Ali Amirrezvani

“Master the Art and Science of Website Conversion”

Amir Amirrezvani and Jason Ezell

Amir is also going to be a member of the panel for The Next Generation Innovation Panel, moderated by Eric Brown and Jason Ezell.

If you’re going to be in Las Vegas for the conference, make sure to stop by our booth, #1211, and join us for any one (or all 4) of our presentations.  Let me know if you have any questions, and I hope to see you all there!

The Google Bike at Mountain View

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Many Google employees use bikes to get around the Mountain View campus, but the original “GBikes” were too small for some of the taller employees.  So in Google fashion, they asked their employees to submit ideas for a better bike to get around campus.

Here’s what they came up with –

So cool to see something like this, designed by the employees of the company, on the Mountain View Campus.

We’re having a great time and learning a ton at the Digital Summit at Mountain View!

Join DealerOn at the Digital Summit at Mountain View

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I am so excited to be a part of this year’s Digital Summit at Mountain View, May 7-9, 2012.  This is an amazing opportunity to be able to learn from automotive industry experts, spend time on Google’s campus, and gain insight from actual Google product specialists, and I am honored to be able to be a presenter.

This elite digital learning conference, brought to you by DealerOn, Moore&Scarry, and DealerRefresh, will be held at Google’s Headquarters in Mountain View, CA.

Not only will attendees learn about leading edge philosophies and technology from industry experts, but will also have the opportunity to meet and interact with Google Product Specialists, as well as an opportunity to get a first-hand look at the Google campus with a tour.

The 2012 Digital Summit at Mountain View is two full days of Automotive Digital Marketing Education featuring:

  • Guy Kawasaki
  • Grant Cardone
  • Amir Rezvani
  • Duncan Scarry
  • Jeff Kershner
  • Various Breakout Sessions, moderated by Industry Experts
  • Google Product Specialists

Attendance at this event is invaluable for your dealership.  The Digital Summit at Mountain View is free, but space is extremely limited and an invitation is require. Make sure you visit the Digital Summit website or email Amir Rezvani to request an invitation online.  I hope to see you there.

Group rates are available at the Sheraton Palo Alto, and transportation will be provided from this hotel to each event and back.

Hope to see you there!  It’s sure to be an extremely educational and valuable couple of days.