In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories.
In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to see what you’ve missed…
In this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer service that far surpasses anything most businesses even dream of.
Watch this week’s video to shift your perspective on customer service – and how a better customer service experience can help you win more business and keep more loyal customers.
In this week’s Wednesday Workshop video, we share the 10 best SEO-themed Valentine’s Day cards. After scouring the internet and paring down the choices to the top ten, we ended up with a list of pretty funny cards. Check them out and let us know what you think in the comments below!
Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a poor user experience. Shoppers are presented with a search box that requires an exact match of the search term to the description of the inventory to return results, does not display suggestions, and fails to exhibit machine-learning technologies leaving them to type and pray that any inventory is returned at all. Continue Reading
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