In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front.
VIDEO TRANSCRIPT
Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news.
If you’ve performed a Google search on your smartphone recently, you may have noticed a big change in the look of the search engine results page.
Google has changed the way ads appear, and it’s scary because it’s a lot harder to tell the difference between ads and organic results. On ads, the URLs have been moved to the top of the ad, next to a black “ad” label.
On organic listings, the URLs have been removed and replaced with breadcrumbs, which also appear above the blue link next to the site favicon. Google announced that their goal with this change was to help searchers “identify where the information was coming from.” but in reality, it makes the ads and organic results look almost exactly the same.
Google has also gotten rid of the grey line below organic titles and headlines, creating a more unified design for each result.
Your site’s favicon will show up automatically. If you don’t have one set up for your site, just follow the instructions at bit.ly/get-a-favicon
Google has also made a change with how it indexes sites. Beginning on July 1st, all new websites will be indexed using the mobile-first algorithm.
More than half the websites on the internet have been indexed by the mobile-first algorithm already, but until now, Google still used the desktop algorithm to index new sites, though – so it’s a big deal that moving forward, all new sites will be indexed with mobile-first.
So it’s more important than ever to make sure that the mobile version of your site is awesome. You have to be on a responsive platform, you need to be fast, and you need to have awesome, easy to read content.
That’s all the time we’ve got for today’s video. As always, if you’ve got questions or comments, leave ‘em down below and we’ll get back to you shortly. Thanks for watching, and we’ll see you next week with another Wednesday Workshop from DealerOn.
