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THE DEALERON BLOG

Have you heard about these recent Google updates?

In this week’s Wednesday Workshop, Kelcey shares the details about a few recent Google updates. Watch and find out what’s different on the mobile search front.

VIDEO TRANSCRIPT

Welcome back to another Wednesday Workshop from DealerOn. This week, we’re bringing you up-to-speed on the latest Google news.

If you’ve performed a Google search on your smartphone recently, you may have noticed a big change in the look of the search engine results page.

Google has changed the way ads appear, and it’s scary because it’s a lot harder to tell the difference between ads and organic results. On ads, the URLs have been moved to the top of the ad, next to a black “ad” label.

On organic listings, the URLs have been removed and replaced with breadcrumbs, which also appear above the blue link next to the site favicon. Google announced that their goal with this change was to help searchers “identify where the information was coming from.” but in reality, it makes the ads and organic results look almost exactly the same.

Google has also gotten rid of the grey line below organic titles and headlines, creating a more unified design for each result.

Your site’s favicon will show up automatically. If you don’t have one set up for your site, just follow the instructions at bit.ly/get-a-favicon

Google has also made a change with how it indexes sites. Beginning on July 1st, all new websites will be indexed using the mobile-first algorithm.

More than half the websites on the internet have been indexed by the mobile-first algorithm already, but until now, Google still used the desktop algorithm to index new sites, though – so it’s a big deal that moving forward, all new sites will be indexed with mobile-first.

So it’s more important than ever to make sure that the mobile version of your site is awesome. You have to be on a responsive platform, you need to be fast, and you need to have awesome, easy to read content.

That’s all the time we’ve got for today’s video. As always, if you’ve got questions or comments, leave ‘em down below and we’ll get back to you shortly. Thanks for watching, and we’ll see you next week with another Wednesday Workshop from DealerOn.

Author Kelcey Drapp

Kelcey Drapp began her career in the digital marketing field while still in college at Baylor University, where she studied Marketing and French. Since then, she has been fortunate enough to work for many great minds in SEO. Kelcey enjoys digging deep into Google Analytics to discover the 'why,' and helping clients realize their potential for success in search. In addition to her work in local SEO, Kelcey also likes to do freelance social media marketing and content writing for all types of businesses; from national home insurance companies, to local churches. When Kelcey is not working, she enjoys traveling, portrait photography and spending time with her husband & dogs.

More posts by Kelcey Drapp

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