Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms. As long as they show up on Page 1 of Google’s search results, they are happy. While search engine page ranking is an important part of every dealership’s online marketing efforts, what happens if your auto dealer website is showing up on page 1 for every keyword, but you aren’t seeing any traffic?
If you are seeing this happening at your dealership, here are some potential causes:
Optimizing for the Wrong Keywords: Your dealership can rank first for “blue widgets”, but that probably won’t help you with leads and sales for the cars on your lot. Make sure you, your website provider, and your SEO provider are all on the same page when it comes to ranking for effective, relevant keywords.
Double Check Your SERP Listing: Your organic listing should have an informative title tag and meta-tag to help entice searchers to click onto your website.
The only way your dealership will know how much traffic, leads, and sales you are getting from your high ranking keywords is by tracking all of these metrics. Make sure your website provider and/or SEO providers are measuring all of these stats and that you are double checking them with Google Analytics.