Category

Mobile

Mobile Lead Conversion Presentation from Digital Dealer 20 [VIDEO]

 

Download the slides here

We wanted to share a recording of Jeff Clark’s popular session from Digital Dealer 20 last week, so here’s the video! Tons of dealers were asking for the slides or a recording, so we wanted to share it on the blog so everyone has access.

As always, if you have any questions, just give us a shout or fill out the form to the right.

Check out our other DD20 presentations:

Local SEO by Greg Gifford

Targeting Mobile Shoppers by Mike DeVito

Targeting Mobile Shoppers Presentation From Digital Dealer 20 [VIDEO]

Download the slides here

For everyone who didn’t make it down to Orlando last week, or for anyone who sat in on the session and wanted to watch again, here’s the recording of Mike DeVito’s Digital Dealer 20 presentation. Learn how to target mobile shoppers in 2016, and what your dealership’s website needs to have in order to compete in a mobile-first market.

Check out our other DD20 presentations:

Local SEO by Greg Gifford

Targeting Mobile Shoppers by Jeff Clark

Differentiate Your Way to Better Mobile Ads

 

Your dealership wants to attract local shoppers, and more and more frequently, those local shoppers are searching for you on a mobile device. Hopefully, your dealership has begun to invest in mobile PPC and SEO. However, if you’re treating those campaigns exactly like your traditional campaigns, you’re probably not getting as high of a return as you could. Is your dealership optimizing and measuring your mobile search efforts differently?

Here are some ways you can help your dealership get the most out of your mobile marketing campaigns.

Optimize for Calls

At a minimum, you should be taking advantage of Click-to-Call technology in your search ads and what is commonly referred to as call extensions. These are buttons within search results that will immediately call your dealership when clicked. They can look like a phone icon, a “call” button, or even a link from a phone number directly in your PPC ad.
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How to tell if your site speed is killing your leads

 

A lot of automotive website providers are touting the benefits of having a responsive website. It’s the new norm and if you’re not on board, you can kiss leads goodbye… But you can’t stop there, because site speed is what’s truly going to keep your dealership in the black.

Speed – The Key To a Happy Customer

Think about your own daily experience using your phone to shop, search for directions, or read reviews. You know that if a business isn’t delivering a screaming fast mobile experience, you’re on to the next one. Guess what, your customers feel the same way when they come to your dealership’s site. We’re not the only ones that believe this and there’s actual science that backs it up. Continue Reading

Does Google Hate Your Mobile App (And Is It Costing You Money)?

On September 1, 2015, Google announced that they would begin flagging sites as “Not Mobile Friendly” in the Google Search Console if they were using a Mobile App Interstitial that “hides a significant amount of content and prompts the user to install an app”. Google is doing so because their “analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page.”

I didn’t think much about the announcement at the time, because I had never seen one of DealerOn’s websites use a “Download Our App” message. Early last week, I happened to come across a dealership’s group website (not one of our customer’s) that DID have this problem. I’ve obscured the dealership’s name, which otherwise would appear at the top of the screen. Here is what the site looked like on my phone:

I noticed that the site did not show as “Mobile Friendly” in Google’s search results, so I went to the Google Mobile-friendly testing tool (https://www.google.com/webmasters/tools/mobile-friendly/) to try and find out why. When I put the URL into the Google Mobile Friendly testing tool, this was the answer I got back from Google:

It appears that Google is now classifying websites as “not mobile friendly” if they have App Download Interstitials that cover up content from the dealer’s site.

Make sure that if you’re promoting your App on your dealership website, and encouraging your customers to download the App straight from your site, that you have run your website through Google’s Mobile-Friendly testing tool to make sure you haven’t inadvertently damaged its “mobile friendliness” with Google.

Google Search Console
About three days after I saw this, I was reminded of another important lesson from Google that I want to pass along to dealers and their vendors. It turns out that one of our clients WAS using an App very similar to the one that I just showed above. We received this email from the Google Search Console (formerly Google Webmaster Tools) stating that one of our sites was NOT Mobile-friendly due to “App install interstitials that hide content”.


The email that Google Search Console sent was very helpful. It even included a link to the report in Search Console that shows all of the pages on the site that are impacted by the app interstitial.

Most importantly, the notification is PRO-ACTIVE! If your site is impacted by this change Google will actually notify you or your website vendor, provided that you have Webmaster Tools/Search Console properly set up on your site. For years I’ve been telling dealers that they should make sure their website provider is not only setting up their websites in Google Webmaster Tools/Search Console, but that they also pro-actively monitor their website performance using that tool. Google’s recent change makes that more critical than ever. If your website provider has not connected your site with Google’s Search Console and aren’t vigilantly monitoring your site’s health, you may be losing traffic, leads, and money due to a problem that Google is trying to warn you about.

Wrap Up
Make sure that if you have a Mobile App and you advertise it on your website, you check your site in Google’s mobile friendly test panel. Even if you don’t have a mobile app interstitial, you should probably run your site through the mobile friendly test anyway to make sure you don’t have one of the 10-20% of dealer sites that still aren’t mobile friendly. Finally, and perhaps most importantly, make sure that your site is set up on Google Search Console, so if Google ever does flag it for any issues, you get alerted before it costs you any real money.