It’s time for the final Wednesday Workshop video of 2015! Since we’re just a few days away from the new year, we wanted to share a list of the best SEO conferences to attend in 2016.
We know that a lot of dealers prefer to handle their own SEO, and the best way to stay up to date on best practices is to attend SEO conferences. With just a bit of planning, you should be able to hit a few of these conferences next year – which will help you keep your SEO strategy turned up to 11.
Did you know that customers don’t care about your testimonials page? Sure, they want to read reviews about your dealership, but they don’t care about all the glowing 5-star reviews you’ve listed on your site.
People want to read honest, unbiased third party reviews on other websites. Your customers know that you only post the best of the best reviews on your site, so stop wasting that page and make it useful instead!
Want to learn the latest Local SEO tips that will help your dealership get more visibility online in 2016? Check out this video of my keynote presentation at the recent Kain Automotive Workshop in Lexington.
I share all the latest Local SEO tips, as well as general tips that will help you with dealership branding and marketing. If you use a provider for your dealership’s SEO, I share several tips to help you spot the shady guys who are just out to take your money.
Since this is a recording of the full presentation, it’s a bit longer than our typical Wednesday Workshop video – so make sure you’ve got the time to watch and digest all the information…
The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful.
Most dealerships have pretty awful content on their sites. We see tons of keyword stuffing, huge lists of nearby cities, giant lists of every conceivable make and model – and none of that stuff works. If your content sounds weird to a human, then it’s not going to help you show up in Google.
This week’s Wednesday Workshop video shares a content writing tip that will help you write better content. Check it out, and let us know what you think in the comments after you’re done!
Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account is vital to success.
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