The first coupon of the modern era appeared in 1887 for Coca-Cola. Personally, I believe the concept of the discount was invented shortly after the idea of commerce, when one Babylonian shopkeeper offered “Free Fatted Calf Tuesdays,” but I can’t prove it. The point is, the humble coupon has been an important part of any business’s success for at least a century and a half.
In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone opens up Google to make a search, they type in words. Obvious, I know, but sometimes it pays to step back and look at things in such a way as to take nothing for granted. The goal with keywords is to figure out which words someone searching for your dealership might use to find you.