Single post hero image
THE DEALERON BLOG

Automotive Domain Extensions

By February 18, 2011Dealership Websites

True to its nature, the Internet is changing again.  2012 should see the emergence of new domain suffixes like .eco, .love, and .god.  And of course, this isn’t without some controversy.  This will open a ton of possible domains, which could either make the Internet more intuitive (you’d know what type of site you were going to if it have the domain suffix .god, for example) or confusing (who gets control of john.smith?).  There are currently 21 domain suffixes in use right now like .com, .org, and country suffixes.

A small non-profit organization, the Internet Corporation for Assigned Names and Numbers (ICANN), will be responsible for determining which sites have the rights to which domain suffixes.  The organization will start accepting applications from companies and governments, though the application process costs $185,000; organizations that are able to operate a domain also have to pay ICANN $25,000.  For controversial domains, ICANN plans to use “morality and public order” as their guidelines for approval.

I’m curious…what do you think of this opening up of domain suffixes?  Would you want your auto dealership website to have access to a .auto or .dealership suffix?  Even if it had a large cost attached to it?  Do you think it will make the Internet more intuitive or confusing?

Author DealerOn

DealerOn, Inc. is a premier website and digital marketing company serving the retail automotive industry. In the last 12 months DealerOn’s websites have won virtually every meaningful industry award including: Driving Sales Top-Rated Website, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Award for Website Providers. DealerOn has become noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of over 200% in website lead volume for their auto dealer clients. To learn more about DealerOn’s Lead Guarantee, visit our website here.

More posts by DealerOn

Leave a Reply

Call support
(877) 543-4200
Call Sales
(877) 543-6321