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Feature Friday: Geo-fencing


Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos!

In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that can make your dealership stand out from the competitors.

This week we’ll take a look at Geo-fencing, a feature that allows you to strategically target potential customers based on their location. Geo-fencing creates opportunities for your dealership to target specific audiences for location-based campaigns, like if you wanted to show social media ads to people in your competitor’s showroom, or if you were trying to reach students on campus about your student discount.


When you’re walking down the street and you pass a shop you might hear, “Come in for the best t-shirts in the city,” or “For you, $5 off your entree.”  Pointed messages, directed at you — and they’re enticing because you’re right in front of the store. This is real life geo-fencing.

In this digital age, successful marketing is all about sending the right message to the right person at the right time. Geo-fencing is the technology that makes this possible. By simply selecting an area on a map, your dealership can choose where to run its ads and special promotions.

Think about it. Rather than a blanket message all over town, you can strategically target your customers.  Maybe you want to remind people leaving the big game on Sunday about your dealership’s great leasing program.  Boom, geo-fencing gives you that opportunity.  Maybe customers at your competitor’s lot will be interested in your bigger rebate offers.  Let college students at a nearby university know they can use their student ID for a discounted oil change.

With geo-fencing technology and DealerOn’s innovative geniuses, your dealership is closer than ever to closing sales.

Remember, over 50% of all auto shoppers checked their phone for better prices on the dealership lot, which means YOU have the chance to make your dealership shine.

That’s it for today’s Feature Friday. Tune in next week for more tips & tricks guaranteed to rock your dealership.


Author Michael DeVito

Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of DealerOn’s responsive website platform, Chameleon which has fueled the growth for the company. He has worked as a designer, writer and art director for a variety of companies including Marvel, DC Comics, Cartoon Network, Comedy Central, and MTV. Outside of his work at DealerOn, Michael will be serving as an Executive Producer for Walt Disney Pictures on an upcoming film adaptation of the New York Times bestselling graphic novel, The Stuff of Legend, published by his company, Th3rd World Studios.

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