4 Awesome Tips to Help Dealers Online

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For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future).
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Feature Friday: Structured Data

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Let’s talk about data. Structured data, to be exact. If you’ve ever heard someone reference “schema.org” when talking about websites, but didn’t know what they meant, this is for you.

The basic idea is simple: structured data packs all the great info from your website into Google’s search results pages. For dealerships, that’s vehicle pricing, mpg, engine size, trim levels, # of reviews, etc. And while structured data is a fairly standard web development tool, the amount of traffic you get to your website depends on how well you use it.
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Have you heard about the new car subscription service?

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If you haven’t heard, the Jeff Wyler Automotive Group has recently released a car subscription service. So basically, it’s kinda like Dollar Shave Club, but way more than a dollar and you get cars instead of razors…

Like everyone else in the industry, we were intrigued. I’m friends with Kevin Frye, the eCommerce Director for the group, so I set up a quick phone interview to chat about the new FastLane service. Kevin was kind enough to take some time and answer our questions, and we’re sharing the entire interview in this week’s Wednesday Workshop video.

Awesome Digital Marketing Conferences You Should Attend in 2018

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In this week’s video, we share our annual list of the best digital marketing conferences you should consider attending this year. We know that a lot of you handle the SEO and PPC for your dealership, or your group, so we always release our list of suggested conferences at the beginning of every year.

We know that most of you will attend at least one automotive conference every year, but if you’re involved with digital marketing at your dealership, you definitely need to get to at least one conference every year that’s 100% dedicated to digital marketing. You’ll hone your skills, learn new tactics, and come back the dealership with new tools to help boost visibility.

Here’s a list of the conferences mentioned in the video, in chronological order:

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Feature Friday: Service Plus

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Hey dealers, we’ve got an important message for you: Stop giving away prime cash flow to that name-brand auto shop down the street! A huge amount of your income (about 60%, actually) comes from your fixed ops, and if you’re not creating unique, useful content to put on your website for your service center, you’re doing it wrong.

But don’t worry, we’ve got you covered with our signature Service Plus package. We will enhance your current website by creating relevant, uniquely optimized content designed to drive online traffic straight to your service center. We can share your special offers, promotions, and we even provide helpful auto repair & service-related posts and articles that will draw potential customers right to your front door — and away from those other guys.

If you’re ready to stop losing business to your service competitors and start seeing more revenue from your fixed ops, watch this week’s Feature Friday video above.