All Posts By

Greg Gifford

In Best Practices, Video, Web Analytics

You May Actually WANT a High Bounce Rate!

https://dealeron-1.wistia.com/medias/jyg7qsnefy?embedType=async&videoFoam=true&videoWidth=907

In this week’s Wednesday Workshop, we explain (gasp!) why your dealership might actually want a high bounce rate…

Most people don’t understand how bounce rate is actually calculated by Google Analytics, so we start with an explanation. Once the calculation is explained, we explain why a high bounce rate isn’t always a bad thing – and could sometimes be a sign that your site is converting at a high rate.

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In Search Engine Optimization (SEO), Video

Advanced SEO Presentation from SearchLove

This week’s Wednesday Workshop is PACKED with awesome, advanced tips on Local SEO. Last month, I spoke at SearchLove in Boston – one of the most prestigious SEO conferences in the US. They invite the top experts in SEO, PPC, and online marketing to share advanced tips, and my session was one of the highest rated sessions at the conference!

They were kind enough to send the audio recording of my presentation, so I synced it up to my slides so we could share the session here on our blog. I share a ton of advanced Local SEO tips that I haven’t shared with auto dealers before, so take some time to kick back and absorb all the awesome knowledge nuggets.

As always, if you have any questions or comments, leave ’em down below!

In Best Practices, Search Engine Optimization (SEO), Video

Prove you need SEO with simple math

For this week’s Wednesday Workshop video, we’re sharing a simple tip for proving the necessity for SEO. We’ve shared the pizza delivery SEO example in a past video, but that only showed how Local SEO works. This time, the simple example shows exactly why SEO is important for your dealership. It’s a simple math equation, so even if someone doesn’t really understand how search engines work, they’ll still see why SEO is important.

Organic visitors are your largest source of website traffic and leads – unless you’re doing something wrong. Check out the video for a simple visualization that shows why your dealership absolutely needs SEO to stay visible to local customers.

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In Best Practices, Search Engine Optimization (SEO), Video

Down With Misleading Dealership Reports!

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco…

This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or from your manufacturer, make sure that it’s got actionable data in the report! If the report is a bunch of fuzzy numbers and not-quite-clear information, it’s impossible to make intelligent decisions for your dealership.

Check out this week’s video for more insight into why these reports are bad, and what you can do when you get one…

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In Search Engine Optimization (SEO), Video

How long does SEO take?

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results.

We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how everything fits together, and why you need an expert handling your SEO.

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