SEO Through the Years: How the Importance of Backlinks Has Changed

1 Comment
Importance-of-backlinking

Most of you know that backlinks matter for SEO, but do you know why? If you’re new to the digital space, you may not realize how important backlinks are; or that their importance ebbs and flows as the search algorithm is updated. Understanding what backlinks do and how their impact has changed over time can help you build a better link profile that will help you get found more readily in the SERPs.

Continue Reading

How do you optimize your blog posts?

No Comments

Blogs are no longer a luxury add-on, they’re an absolute necessity for every dealership. We get tons of questions from dealers who want to know how to optimize their blog posts, so this week we’re here to help!

Watch this week’s Wednesday Workshop video to learn how to use the Yoast SEO plugin to do your own SEO on your blog posts.
Continue Reading

Should you worry about Google’s recent update?

No Comments

In early August, Google rolled out a major algorithm update and many sites saw huge fluctuations in visibility and website traffic. Now that the dust has settled and experts have had time to analyze what’s changed, we’re here with a Wednesday Workshop video to explain the update.

Watch and learn what Google changed and how it affects your dealership – and if you’ll need to adjust your digital strategy.
Continue Reading