Stop tracking keywords… Start tracking impressions
In this week’s Wednesday Workshop video, we continue the discussion we started a few weeks ago with our video that talked about customers using different terms to search for dealerships. Once again, we point out that your customers are seeing different search results than what you’re seeing in your rank tracker.
Instead of obsessing over the ranking results, you should start tracking your search impressions. Check out this week’s video for details on how to do it, and why it’s a better gauge for SEO success.
