As global demand for electric vehicles continues to rise and the automotive industry shifts towards electrification, dealerships must adapt their strategies to highlight electric vehicles (EVs) effectively.
We all know car buyers begin their journey online, and the great majority of that traffic begins on a search engine. If your dealership isn’t optimized for local search, you’re missing out on valuable leads.
A dealership’s online inventory can be the deciding factor in whether a shopper becomes a buyer. Here are some practical ways to improve your inventory merchandising and keep customers moving toward a purchase.
In this article, we’ll cover five practical and effective strategies to highlight CPO vehicles on your site, making them easier to find, more compelling to explore, and ultimately, more likely to sell.
Colleen Harris, Director of Product Insights, introduces Data Hub (formerly Beacon), our enhanced reporting suite designed to provide dealerships with accessible and actionable data insights.
