Let’s face it, we all hate dealing with Yelp. Thanks to the aggressive filter, dealerships lose out on hundreds of awesome positive reviews. In this week’s Wednesday Workshop, I share a secret tactic that can help you recover a significant number of those positive reviews. They’ll show publicly, raising your review count and giving you a better aggregate rating.
In this week’s Wednesday Workshop, we talk about shifting how you think about SEO. Too many dealers think of SEO as an expense that needs to be tolerated… when actually, SEO in an investment in the future. SEO isn’t about big gains and winning tomorrow, it’s about incremental gains that help you dominate in the future.
In this week’s Wednesday Workshop video, we share the definitive list of Google My Business categories you should choose for your dealership. Choosing the correct categories will help boost your entity signals to the algorithm, as well as help you show up better in local searches for keyword phrases related to the categories.
In this week’s Wednesday Workshop video, I share the results of our research into the new Questions and Answers section on Google My Business. Check it out to see the breakdown of questions categories – you’ll be shocked to see how many hot leads go completely ignored! You’ll watch this video and then rush over to your GMB listing to see what you’ve missed…
In this week’s Wednesday Workshop, I share some insight from my recent trip to Disneyland. The entire Disney park experience is magical, and they’ve carefully crafted the customer experience to help wow every guest at the park. From scientific testing of trash can placement to careful training on how to interact with guests, they’ve built an amazing example of customer service that far surpasses anything most businesses even dream of.
Watch this week’s video to shift your perspective on customer service – and how a better customer service experience can help you win more business and keep more loyal customers.