The Next Wave of COVID-19 Assistance From DealerOn and our Partners

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To our valued Partners:

The COVID-19 outbreak has brought unprecedented challenges and business uncertainty for our dealers across the country, and we wanted to reach out to each of you to lend our support.  Ever since we started DealerOn 15 years ago our goal has been to be more than just a vendor – to be a true partner to you.  Like our dealers, we are not a large multi-national corporation operating across many industries.  We are a tight, family-owned business devoted to serving dealers.  We have grown from our humble beginnings primarily through our singular devotion to providing amazing customer support for our dealers—especially through bad times like these.

Over the last few weeks, we have seen our support volumes skyrocket 120% and have worked feverishly to help our dealers keep their websites current with the changing conditions.  During this time, we’ve received sobering feedback from our dealers about the impact this crisis has had on their dealerships — including layoffs, furloughs, and pay reductions.  DealerOn has had to take similar actions just this week as the magnitude of this crisis has grown.

We understand the challenges you are facing and we’ve been working with all of our OEM partners to determine how we might be able to help you financially, in spite of the situation.  Before we announced anything publicly, we wanted to coordinate with each of our OEM partners, to help you understand the exact impact of the assistance we are able to offer to your dealership –  This is not a “publicity stunt”.

In addition to the products we have offered the last few weeks – free APEX digital retailing, free BTS personalized coupons, and free COVID-19 creative, DealerOn is offering each of our dealers 15% off of their franchise dealership website for the month of April.  Please reference the below chart for specific effective rates by OEM.  We would have preferred to do this sooner, but coordinating a uniform effort across all of our OEM programs was not a simple endeavor, and we sincerely appreciate your patience.  We’d also like to thank our OEM partners for their generous help in this process.

To calculate the dollar savings for your store, simply multiply the monthly fee for your dealership website for your specific OEM by the “Effective Relief” column.  For example, a Hyundai dealership paying $1,549 per month for a Gold website package will receive $232.50 in relief on their April bill ($1,549 * 15%).

 

Product

DealerOn Relief

Effective Relief

Ford-All Website Packages

15%

15%

Toyota-All Website Packages

15%

15%

Lexus-All Website Packages

15%

15%

INFINITI-All Website Packages

15%

15%

Mazda-All Website Packages

15%

15%

BMW-All Website Packages

15%

15%

MINI-All Website Packages

15%

15%

Kia-All Website Packages

15%

15%

Mitsubishi-All Website Packages

15%

15%

Volkswagen-All Website Packages

15%

15%

Acura-All Website Packages

15%

15%

Mercedes-Benz-All Website Packages

15%

15%

Hyundai-All Website Packages

15%

15%

Maserati-All Website Packages

15%

15%

FCA-All Website Packages

15%

15%

GM Base

15%

11.25%

GM Plus

15%

12.50%

GM Premier

15%

13.12%

Cadillac Base

15%

11.05%

Cadillac Plus

15%

12.32%

Cadillac Premier

15%

13.03%

Retail Franchise Website

15%

15%

 

In addition to the financial relief we are providing to our customers, our Executive team is taking a 25% pay cut, and our DealerOn family has collectively committed to each working longer hours for less pay – because we are all in this together with YOU and YOUR DEALERSHIP.  Our goal is to help ALL of our partners through this challenge and to not sacrifice ANYTHING about the best in class support and technology that brought you to DealerOn in the first place.

While we realize that this relief may not have as material an impact as you may have hoped on the many difficult and challenging decisions that lie ahead for you and your team, we want you to understand that DealerOn is with you during this time, and we are doing ALL that we can.  Please call one of us if we can help.  Thank you for your partnership and let’s fight this battle together.

 

Ali Amirrezvani                                                                                        Amir Amirrezvani
CEO & Co-Founder                                                                                 Co-Founder

How has COVID-19 impacted Google My Business?

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Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring your Google My Business listing closely.

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SEO in the Time of Covid-19

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Over the last few weeks we have seen Covid-19 go from a minor concern to a major obstacle in our daily lives. During this same time DealerOn as a company has taken every precaution in order to keep our employees 100% healthy and our workflow 100% operational. This includes starting our work from home initiative last week and proactively stress-testing all of our systems.

The main questions we’ve received so far are 1) Will our organic traffic be impacted? and 2) Should I pause SEO in the short term since foot traffic to the stores is going to slow down? The short answers to these two questions are 1) Yes and No and 2) No! but let me elaborate….

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FREE Digital Retailing for ALL Customers until May 31st

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As Americans are struggling with the uncertainty surrounding the ongoing global threat posed by COVID-19 we want to do our part to help each and every one of our partners through this trying time.

While we have already begun to see a decline in sales (per DMS data) in many markets, traffic over the last several weeks to dealership websites has remained steady. In most cases it is up from January as more and more consumers retreat to their homes and prepare for their next auto purchase when the epidemic has passed.

Never has it been more important to create an online experience where consumers can engage safely with dealers and get as much personalized information as possible. Many dealers are starting to pivot, by offering offsite test drives to ensure that consumers feel as safe as possible.

EFFECTIVE IMMEDIATELY AND THROUGH MAY 31, 2020

FREE DIGITAL RETAILING
In partnership with ChromeData, any DealerOn customer will be able to utilize our APEX digital retailing tool at NO ADDITIONAL cost. This tool will help your shoppers establish their trade-ins and payments from the comfort of their homes while improving engagement and interest levels.

FREE PERSONALIZED LEADS
Additionally and at NO ADDITIONAL cost you can turn on our Behavioral Targeting System (BTS). BTS typically generates a substantial lift in dealership leads (30-40% increase is typical) and is particularly effective when paired with APEX.

FREE COVID-19 CREATIVE
We will also FREE of charge be creating banners or creative for any dealer looking to setup messaging surrounding COVID-19 for their business.

*There is no obligation to keep any of these services after May 31 and you may cancel at anytime (you will NOT be charged). Eligibility conditions may apply. Must be a DealerOn website customer.

Fill out the form on this page and someone from our team will be in touch as soon as possible to get you up and running with these products.

We appreciate your partnership. Please reach out to us if there is anything at all that we can do to help your business. Working together we are confident that we will get through this.

Ali Amirrezvani
CEO, DealerOn Inc.