Many of your customers will come through your doors with a soft credit pull in hand. This can cause a number of problems when you initiate a hard credit pull during a sale. https://www.dealeron.com/wp-content/uploads/Why-Soft-Credit-Pulls-Can-Be-Misleading.mp4 Recent Posts Transform Your Dealership Website into the Ultimate Lead Machine Who We Are: Felipe Suarez, Customer Success Manager Reputation Management Is Critical to Your Dealership’s Success Free Guide: Online Presence Checklist The Power of SMS Marketing for Dealerships Cosmos Platform Case Study: McKie Ford Lincoln Google Needs Your Dealership to E-E-A-T Who We Are: Josh Barry, Customer Success Manager Build Trust With Car Buyers Through Price Transparency Cosmos for Kia Dealers Webinar: 3/16/23