Many of your customers will come through your doors with a soft credit pull in hand. This can cause a number of problems when you initiate a hard credit pull during a sale. https://www.dealeron.com/wp-content/uploads/Why-Soft-Credit-Pulls-Can-Be-Misleading.mp4 Recent Posts Who We Are: Chau Nguyen, Product Training Specialist Reserve Your NADA Demo and Get a $100 Gift Card! Engage Car Buyers With Custom Vehicle Ordering Who We Are: Kyle Lawson, Quality Assurance Trainer Order-A-Vehicle Webinar: 12/7/22 Standardized Google Analytics Have Arrived: Part 2 Standardized Google Analytics Have Arrived Level Up Your Leads Who We Are: Brandi Bekken, Support Business Analyst Digital Retail for Car Dealers: What You Need to Know