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In Best Practices, Search Engine Optimization (SEO)

How to use a call tracking number in your Google My Business listing

For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business.

In this week’s Wednesday Workshop video, we walk you through the right way to use a tracking number in GMB, so you won’t cause any problems with the NAP consistency factor in the local algo. Check it out, and go get your GMB listing updated!
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In Search Engine Optimization (SEO)

Google My Business is your new home page

In this week’s Wednesday Workshop, we’re talking about a scary subject… People aren’t using Google the way they used to. Customers simply don’t browse websites anymore – most comparison is done on the actual search results page.

Your Google My Business listing is your new home page. There’s a wealth of information listed, and in many cases, potential customers don’t even need to go to your site. Watch this week’s video for more information – and to learn what you need to be doing.
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In Search Engine Optimization (SEO)

Learn the Basics of SEO

We talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded a video training course for SEMrush – it includes 31 lessons that cover the fundamentals of SEO. If you’re looking to learn how SEO actually works or you’d like to refresh your knowledge, head over to semrush.com/academy and take the free course!
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In Best Practices

Why is Google Advocating for HTTPS?

About a year ago, DealerOn made the switch to have all of our sites serve over HTTPS. This decision was made in order to create a more secure environment for our dealers and their customers, since HTTPs sites prevent intruders from doctoring data like IP addresses, geography, and device type. Google has long advocated to have all sites serving over HTTPS, and now they’ve taken things one step further. This month with the release of Chrome 68, all sites serving over HTTP will be marked as “not secure.”
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