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Google Buys Zagat as a “Cornerstone” of Their Local Offering

By September 8, 2011Best Practices

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.

Google plans for Zagat to be the “cornerstone of our local offering”, helping them  to compete directly with Yelp and other online review sites.  Think it was a coincidence that Google recently removed these other review sites from their Google Local pages and search results?

While Zagat doesn’t have a history of rating small businesses, like car dealerships, this only adds to the credibility that Google Reviews will continue to have.  Google seems to realize that online reviews are becoming more and more important to consumers, and doing all they can to make their offering the most trusted, reliable, and complete place to find review information.

So, what is your dealership doing to make sure your customers looking for dealer reviews will find your dealership on Google?

Author Ali Amirrezvani

DealerOn CEO and Co-Founder Ali Co-founded DealerOn in 2004 with his brother and Partner, Amir. Ali with 20+ years of experience is considered one of the top minds of Digital Marketing in the industry and a frequently sought public speaker at NADA, Digital Dealer and other industry forums. Ali is focused on achieving growth by directing the company to develop and acquire best of breed products and services, strategic partnerships and being instrumental in attracting and signing up large Auto Groups. Email Ali

More posts by Ali Amirrezvani

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