Website performance isn’t just about speed; it’s about creating a seamless experience that keeps shoppers engaged and ready to convert. Google’s Core Web Vitals (CWV) highlight the most critical measures of usability, from how quickly content loads to how smoothly pages respond and remain stable.
In today’s competitive automotive market, your dealership’s success hinges on more than just great inventory and sales prowess—it’s about how effectively you can attract and convert leads through your website. Understanding the intricacies of visitor interactions and leveraging that data is key to optimizing your marketing efforts.
Our recent transition to a Single Page Application (SPA) framework for Search Result Pages (SRP) has raised concerns about a noticeable decrease in analytics pageview counts. In this article, we explain why this decrease is happening and demonstrate how these changes enhance the user experience.
Bounce rate remains one of the most popular web analytics. It’s easy to see why. Measuring how many visitors access a single page on a site before leaving, is a simple, at-a-glance metric of how engaged one’s users are. But numbers without context can be misleading, or even damaging.
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Last month, Google My Business debuted a new way to track your performance on the platform. We’re going to go over them in detail so you know exactly how these changes affect you.
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