How to use Google Q&A to write better website content

No Comments

In this week’s Wednesday Workshop, Steve revisits Google Questions and Answers… This time, we talk about how you can use the new Q&A feature to help write better content on your dealership website. If you’re getting questions in Q&A, the answers to those questions either aren’t on your site or they’re too hard to find. Let the Q&A section help guide your content creation process and you’ll have a better website.
Continue Reading

Check out our SEO Presentation from Innovative Dealer Summit

No Comments
 

This week’s Wednesday Workshop is a bit longer than usual, because we’re sharing my awesome SEO presentation from the Innovative Dealer Summit in Denver, Colorado a few weeks ago. I shared a lot of great tips on Local SEO and some amazing new information on Google Posts and Google Questions and Answers.

It’s about 45 minutes long, so make sure you’ve got time to kick back and absorb all the awesome knowledge nuggets…

How Not to Write for SEO

No Comments

We know that you’re creating content for the benefit of your users, right? You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writing for user experience and SEO is a fine line every site owner is walking, but luckily Google has caught on to the importance of both of these elements lining up. These days, content should be created with user experience in mind, so why are some sites still holding onto ancient SEO writing tactics that just don’t work anymore? Let me explain why you shouldn’t use these out-of-style-tactics.
Continue Reading

How to use Barnacle SEO to increase your visibility in organic searches

No Comments
 

In this week’s Wednesday Workshop, we talk about using Barnacle SEO to help boost the visibility of your dealership in local searches. Sometimes, you just can’t beat the big powerful sites like Yelp… but you CAN use Barnacle SEO to latch on to those sites and gain more visibility through their authority. Watch the video to learn how…
Continue Reading

Are you paying attention to Google Q&A?

No Comments
 

In this week’s Wednesday Workshop, we’re talking about Google’s Questions and Answers feature, which rolled out to desktop searches at the end of last year. It’s a feature that allows any user to ask – or answer – questions about your business, right on the search results page in your Knowledge Panel.

Studies have shown that the automotive vertical is one of the most active adopters of Google Q&A, but most dealers haven’t heard of it and have no idea that there are questions being asked to their dealership… And they definitely don’t know that random people are answering them!

Watch this week’s video for more info on the new Q&A feature and why your dealership should be paying attention.
Continue Reading