How to use a call tracking number in your Google My Business listing

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For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business.

In this week’s Wednesday Workshop video, we walk you through the right way to use a tracking number in GMB, so you won’t cause any problems with the NAP consistency factor in the local algo. Check it out, and go get your GMB listing updated!
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How to Handle Negative Reviews

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Damage Control: How to Handle Negative Reviews

Reviews aren’t just a way 88% of users decide if a business is trustworthy or not, but they also have a pretty big impact on your local SEO. So, this means you should probably give those review sites some attention, and take the time to ask for reviews from your customers and start building a reputation.

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Google My Business is your new home page

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In this week’s Wednesday Workshop, we’re talking about a scary subject… People aren’t using Google the way they used to. Customers simply don’t browse websites anymore – most comparison is done on the actual search results page.

Your Google My Business listing is your new home page. There’s a wealth of information listed, and in many cases, potential customers don’t even need to go to your site. Watch this week’s video for more information – and to learn what you need to be doing.
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Learn the Basics of SEO

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We talk to dealers all the time who want to learn more about SEO, and in this week’s Wednesday Workshop, we’re here to help! Several months ago, I recorded a video training course for SEMrush – it includes 31 lessons that cover the fundamentals of SEO. If you’re looking to learn how SEO actually works or you’d like to refresh your knowledge, head over to semrush.com/academy and take the free course!
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