Yeah, we’re all frustrated with Yelp… Most dealers have tons of awesome positive reviews that get filtered and don’t count towards their aggregate score. In this week’s Wednesday Workshop video, we share a simple process that can help you recover many of those filtered reviews. Watch and learn how you can get those reviews back and boost your score…
Accelerated Mobile Pages, or AMP, is an open source initiative Google launched in October 2015 designed to create pages that load quickly on mobile devices. AMP are lightweight pages that use a subset of HTML with few extensions, and are Google’s response to Apple News and Facebook’s Instant Articles. Those AMP pages take out all the nuts and bolts of a web page to create fast-loading, mobile-friendly pages.
So, can AMP help your dealership? The short answer? No.
As Google continues to adjust its ranking algorithm, engagement signals are becoming more important as a signal of true relevancy. In this week’s Wednesday Workshop video, we share 5 easy tips to help boost your engagement signals in ways that can be detected by Google.
In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to get things right, and how to make sure you’re linking correctly within your site.
In this week’s Wednesday Workshop, we talk about the importance of finding a local digital marketing meetup to help stay on top of the latest tips and trends in SEO and PPC. We alway share our list of the best non-automotive marketing conferences to attend, but if you’re looking for more affordable local options, a digital marketing meetup is exactly what you need.
You’ll see the same high caliber speakers, but in smaller settings – and it’s much more affordable. Check out this week’s video for more details.