Michael Speigl, Nick Miller, Josh Cole, Steve Duff, and Ashley Lopez were the winners of this week’s webinar prize!
Each will a receive an entire year of Dataium’s INSITE Standard tool, a completely independent reporting tool, FREE! Each prize is valued at $1299 – all just for participating in our weekly webinar series!
Congratulations to all of our winners – and we hope to see you at next week’s webinar on Thursday!
Katie Wagner, ISM at Swant Graber Chevrolet-Dodge-Ram-Ford, was the winner of a 500 name GoldDigger Campaign Gift Certificate, valued at $1750, during today’s weekly DealerOn webinar. The prize was donated by ELEAD One – they also lent us their VP, Bill Wittenmyer, to present CRM strategies dealerships can use to maximize their profits.
Listeners were asked to share the most innovative example of customer follow up or lead generation ‘that actually worked’ in their dealership. Here is Katie’s response:
“We use video in our newsletters and monthly web ads from their sales consultants to service adv.-When an inquiry hits our CRM we take a walk around video of that vehicle too. (Video may take more time to edit/publish/etc. but it proves to be beneficial overall). Customers love to know that we care because we really do!”
Such a great idea! To find out more ways your CRM can help your dealership maximize profits, grab the recording of the amazing webinar Bill put on for us.
Also, check out the DealerOn FREE weekly webinar series for great tips every Thursday.
I’m so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer).
A typical dealer implementing the full spectrum of these best practices, if they are not already using them, can expect to more than double their website lead volumes IMMEDIATELY, without spending any additional online advertising dollars. Jason and Amir will not only walk through specific website optimization best practices, they will also detail why the practice works, what sort of impact your dealership can expect, and how to accurately measure your results.
Join Jason and Amir for a FREE Digital Dealer Webinar on Thursday, May 24 at 11:30 a.m. EST to learn more about how to optimize your website conversion.
Quick Facts:
Title: Optimize Your Website Conversion – How to Double Your Leads without Spending a Dime
Who: Amir Amirrezvani, EVP & Co-Founder, DealerOn and Jason Ezell, President & Co-Founder, Dataium, LLC.
Date: Thursday, May 24, 2012, 11:30 A.M. EST
Sponsored By: DealerOn, Inc. and Dataium, LLC
Price: FREE
Dealers in Attendance Can Expect to Learn:
Click here to register for this FREE Digital Dealer Webinar.
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
If your dealership has let your email marketing efforts go in recent years, here are some tips to refresh your campaigns and help keep them successful:
Add a Human Element: Make sure you email sounds as though an actual person wrote it. Email users get so many automated messages as it is; put a personal touch and tone in yours to connect with your past, current, and future customers.
Send Often, but Make It Relevant: If your dealership has relevant, quality information you want to get out to your customers, send it! Worry less about frequency, and more about quality.
Design Matters: When was the last time you took a look at the design of your outgoing email marketing? Is it branded well? Pleasing to look at? Devote some resources to making sure your email template matches your other branding for a consistent message, and that it looks good.
Essentially, put some effort in, and it will show. Make your emails worthwhile to read, sound as though they were actually written by a person, and are pleasing to the eye. If you’re going to use email marketing, integrate it into your car dealer online marketing plan. Remember, the goal of email marketing is to establish, develop, or maintain relationships, so send emails (and give it the time and effort) that reflect that goal.
I’ve written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven’t touched on the mistakes you could be making, hurting your car dealership online marketing strategy.
Here are the places where you could really screw up your listing if you aren’t careful:
Don’t use a post office box. Even if this is where you get mail, make sure you use the actual address of your business.
Only enter the address into the address field. That means no directions, no landmarks (turn left at the yellow building), and no descriptions.
Don’t hide your address. Google gives you the option of hiding your physical address–don’t do it! Google Places wants to be able to show users where you are located on a map, so let them.
Using a tracking number? Stop. Google has officially stated “Types of phone numbers that should not be included are: call tracking numbers and phone numbers that are not specific to a business location.”
Don’t ignore errors in your account, including a misplaced map pinpoint. Google is notoriously difficult to get a hold of, but don’t let that deter you from reporting an error if and when you see it.
A well developed and maintained Google Places listing can be a huge asset for your dealership’s online marketing efforts. If you need help with your Google Places account or other aspects of your Internet marketing program, feel free to contact DealerOn for help.
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