5 stars, 2 stars, 0 stars. For more than a hundred years, we’ve been ranking businesses with a star ranking system. “It’s a 5 star hotel, we have to go!” or “Eh, it’s only 3 stars. I’d rather skip out.” We chose businesses entirely on their stars and that’s about to change. Facebook has decided to make it simpler for people to interact with local businesses with recommendations. The recent switch will help people discover new services, places or events based upon their friends’ recommendations.
In this week’s Wednesday Workshop, we talk about responding to bad reviews. Most dealers (and many reputation management providers) post the same generic response to every negative review… and that’s the worst thing your dealership can do!
It’s important to let customers know that you’re responding to the actual review – it shows that you care about your customers. Watch the video to learn how to respond to negative reviews the right way, so your reputation will shine.
Continue Reading
In this week’s video, we share all the details about Facebook’s new recommendation system, which recently replaced the traditional 5 star ratings system. The system is drastically different, and could have a huge impact on your dealership – you don’t want to miss all the info!
Continue Reading
We know that Local SEO applies to car dealers, but we know lots of marketers and business owners from other verticals watch our videos as well. In this week’s Wednesday Workshop video, we share a simple test that will show you if you need Local SEO or not – watch and learn!
Continue Reading
For years, it was always a bad idea to put a tracking number in your Google listing because it screwed up your NAP (name, address, phone) consistency signal for Google’s algorithm. Finally, Google changed things and now it’s perfectly OK to use a tracking number in Google My Business.
In this week’s Wednesday Workshop video, we walk you through the right way to use a tracking number in GMB, so you won’t cause any problems with the NAP consistency factor in the local algo. Check it out, and go get your GMB listing updated!
Continue Reading
Copyright © 2024 DealerOn, Inc.
Privacy Policy