Kelcey will be away from the office for a couple of weeks as she embarks on her honeymoon in Thailand; but not to worry! She has given us a few tasty tidbits of SEO knowledge to chew on in her absence.
Have you ever dealt with a change in your Google My Business listing that you are certain you didn’t make? In this week’s video, we dig deeper into how these changes come about, and why you should pay attention to them.
VIDEO TRANSCRIPT
Welcome back to another Wednesday Workshop from DealerOn.
You won’t be seeing much of me for the next couple of weeks, as I’ll be in Thailand on my honeymoon; but I wouldn’t leave the country without giving you some good SEO knowledge to chew on.
Have you ever noticed edits on your Google My Business listing that you didn’t make? These unauthorized changes can cause a lot of headache and confusion. So today, we’re going to explore who is making these GMB edits and why they matter.
There are a few common things that can cause undesirable changes to your Google My Business listing, including: third party apps and directories, such as Yext or Moz Local; another manager of your GMB profile; or even a public user can make edits, especially if Google trusts the source.
These updates can be pretty problematic for your business.
User experience could take a huge hit; especially if your business hours are wrong, and a customer can’t interact with your business when they need to. Incorrect information on your listing can reduce your lead traffic, disappoint customers, and ultimately lead to loss of business.
Plus, if someone overwrites a tracking number on your GMB listing, you’ll lose that data in Google Analytics.
The worst thing that could happen is a demotion in ranking. If your business name or business categories change, it could cause you to lose total visibility for your targeted keywords and market.
While all this seems kinda scary, there are ways to combat these issues.
You can check for edits in places like your Google My Business dashboard, or in your Google Maps listing. You’ll definitely know if an update has been accepted and published if it says “Updates from Google” within your dashboard. From there, you may even be able to see where the change came from.
If you do see this notation, make sure you carefully review any changes made in case you need to fix any incorrect information. Google typically also sends out an email to the managers and owners of the listing when something has been updated; so keep an eye out for that as well.
As long as you’re diligent about tracking these changes, you’re not likely to experience too negative an impact.
That’s all the time we have left for today’s workshop. As always, if you have questions or comments leave ‘em down below and we’ll get back to you shortly. Thanks for watching! I’ll catch up with you in a few weeks with another Wednesday Workshop from DealerOn.
