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THE DEALERON BLOG

Have you seen the expanded sitelinks in AdWords?

 

In this week’s video, we share information about the new expanded sitelinks that have rolled out in AdWords. Watch and learn about the awesome new feature that will help you convert even more customers!

VIDEO TRANSCRIPT

Welcome back to another Wednesday Workshop from DealerOn.

DealerOn.

This week our video is short and sweet, but totally killer. We’re talking Google AdWords again and specifically, we’re talking about SiteLinks.

Just a couple weeks back, Google facelifted AdWords sitelinks making them a carousel tappable format. But wait…. there’s more.

More???

Yes, more…

Well get on with it!!!

In addition to the tappable carousel format, Google doubled the number of sitelinks you can show on search ads from 4 to 8!!!

Is this really so important or cool?

Okay, fair enough. Maybe it doesn’t fit your cool category, but it is very important. You hear me talk about ad extensions all the time right?

Yeah…

Well, sitelinks and Ad Extensions are in my opinion, the big game changers on the front or customer facing side of a dealers ads. You know how much preference Google now gives to paid search on the mobile side… having twice as many sitelinks to get searchers to exactly the right page is really important. And, on mobile phones and tablets the 8 sitelinks show up on a single line carousel format that searchers can swipe left or right to browse the sitelinks!

Okay, that is cool and super important. My SEO team actually builds a lot of model research and content pages for dealers that can and should be used as sitelinks if you’re running PPC campaigns.

If you need help creating a bad ass paid search strategy or have questions or comments… leave them down below and we’ll see you next week with another Wednesday Workshop from DealerOn.

ggifford@dealeron.com'

Author Greg Gifford

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and has specialized in automotive SEO for the last 8 years, helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

More posts by Greg Gifford

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