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How will SEO change in 2020?

By December 18, 2019Wednesday Workshop

The decade is almost over, and with each new year has come many changes. In her final Wednesday Workshop video of 2019, Kelcey discusses some big changes coming our way for SEO in 2020.


Welcome back to another Wednesday Workshop from DealerOn!

This will be our last Wednesday Workshop of the year, so you know we have to go out with a bang!

There are only two weeks left before the decade is over. It’s safe to say that SEO has changed a lot over the last ten years. Chances are it will look completely different in another ten years.

Today, we’re going to discuss how SEO may change in 2020 so you can start off the new era on the right foot.

  1.   Domain Authority won’t be just about links next year.

While the quality of the endorsement received by an external link still has some relevance, the level of expertise, authority and trust awarded to your site is just as crucial.

Although these three factors have been part of Google’s guidelines for several years, Google seems to be emphasizing being a “reliable source” as a key ranking factor even more than before.

  1.   Voice search will only continue to grow in importance.

Don’t get me wrong. People will not start buying cars via voice in 2020; but that doesn’t mean we should discount how important this particular type of search has become.

Most voice searches are question-based; so, Google will often look for a result that has both the question and the answer.

When was the last time you dusted off your FAQ page, or wrote a blog post worthy of a featured snippet? Refreshing these types of content could earn you much more traction in voice search.

  1.   Search intent will remain a big part of the conversation.

This was a hot topic this year, and it isn’t going away next year. If you’re still in the mindset that you need to stuff tons of keywords and locations into your website, you’re going to get left in the dust.

When doing keyword research you MUST consider the intent behind the query. 

If it’s a short-tail search, like “Ford Focus,” it’s probably a quest for information.

If it’s a long-tail search, like “Ford Focus for Sale City, ST,” it probably means that the searcher is ready to buy.

Understanding which keywords to use on which pages will be very important to earning search visibility next year and beyond.

  1.   Click through rates will continue to decrease.

Google has begun filling the search results with more than just little blue links.

Between image carousels, featured snippets, ads and more; it’s no wonder why it’s harder and harder to get a click on your site.

To stay competitive you’ll need to find new ways to stand out in search; and things like your meta descriptions and keywords in your URLs will only become more essential.

  1.   Backlinks and content will remain your foundation.

You know what they say: the more things change, the more they stay the same; and that could not be truer about your backlink profile.

Without backlinks you won’t even make it to page one of Google; and without good content worth linking to you’re not giving yourself much to work with.

Foundational elements such as these are hyper-critical to sustained success.

That’s all the time we have left for today’s workshop.

As always, if you have questions or comments, leave them down below and we’ll get back to you shortly.

Thanks for watching. We’ve really enjoyed sharing our videos throughout the year! 

We’ll see you in 2020 with another Wednesday Workshop from DealerOn. 

Author Kelcey Drapp

Kelcey Drapp is an SEO Manager working at DealerOn since 2015, and in the digital space for nearly a decade. Kelcey enjoys digging deep into SEO research to discover the 'why,' and helping clients realize their potential for success online. In addition to her work in local SEO, Kelcey also likes to volunteer her digital marketing skills for non-profits in need. When Kelcey is not working, she enjoys cooking, traveling, and spending time with her husband, son, & three dogs.

More posts by Kelcey Drapp

Join the discussion 3 Comments

  •' Jorge says:

    Hello Kelcy!
    I agree with you here on voice search because lot of people are getting so much help from voice search.
    Another thing We always heard Content is the king but the importance of backlinks is are growing rapidly. and I am so week in link building. by the way thanks for giving us the idea of what is going to happen this year

  • It’s 2023 now and Still your strategy works

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