Leads are the lifeblood of your business. Your website is the absolute best source for the generation of leads, and it’s important that you understand the techniques used to generate them.
Modern shoppers are internet savvy, and only growing more so. Getting leads from them requires a bit of finesse. Asking for sign-ups out of the blue isn’t an effective way to capture information from most visitors. It hasn’t stopped people from trying, but you wind up harvesting a tiny fraction of the leads you might otherwise get with a refined strategy.
Step-By-Step Payment Plans
DealerOn’s Apex uses a subtler approach by gamifying the process of submitting a lead and giving your shoppers what they are looking for. Apex is a native application built right into your websites that allows your customers to browse your inventory and design a payment plan that works for them. Everything from customizing credit scores to down payments and terms to accessories and warranties.
Apex allows customers to tinker with their payments, and at every stage, they are prompted for more information, steadily building their lead. Spending time on the payment customization process means customers are more likely to move to the next step. Before they know it, they’ve built a lead so detailed it only requires a minimal amount of effort on your part to close each sale. You give them transparency and options while getting extremely valuable lead data in return.
According to a recent study by CarGurus, over 42% of shoppers surveyed say that they wished they could see their monthly payment before visiting a dealership’s website – enter Apex from DealerOn.
Cyrus Has Entered the Chat
Chat has been on the rise for the better part of a decade and is an incredibly useful tool to help pre-qualify a lead by separating the tire kickers from the real customers, only collecting a lead when the time is right.
Cyrus, DealerOn’s new digital assistant, allows your customers to get top notch support whenever they need it, with anything from inquiries about specific cars, inventory specials to scheduling service appointments or even getting directions directly to your showroom.
By creating this comfortable exchange, the user is much better prepared and willing to provide their contact information, which is now enriched with all the questions that they answered.
Cyrus is designed to guide engaged users via a series of decision-tree style interactions. Each question gracefully collects additional information about what the shopper is interested in. Much like Apex, the process is subtle, so the user never feels like Cyrus is intruding or pumping them for too much information. By giving up information there is an immediate exchange of information between parties. By creating this comfortable exchange, the user is much better prepared and willing to provide their contact information, which is now enriched with all the questions that they answered.
It’s Game On For Lead Generation
Apex and Cyrus are great sources of customer engagement and if that’s all they did it would still be a win, but both have a proven track record for delivering high quality leads to your dealership.
Schedule your free demo today. You’ll be glad you did.
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