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THE DEALERON BLOG

Gamify Your Website Experience to Level Up Your Leads

By May 20, 2022Strategy

Leads are the lifeblood of your business. Your website is the absolute best source for the generation of leads, and it’s important that you understand the techniques used to generate them. 

Gamification is no game: it’s a proven methodology for increasing your leads.

 

Modern shoppers are internet savvy, and only growing more so. Getting leads from them requires a bit of finesse. Asking for sign-ups out of the blue isn’t an effective way to capture information from most visitors. It hasn’t stopped people from trying, but you wind up harvesting a tiny fraction of the leads you might otherwise get with a refined strategy.

According to a recent study by CarGurus, over 42% of shoppers surveyed say that they wished they could see their monthly payment before visiting a dealership’s website – enter Apex from DealerOn.

Step-By-Step Payment Plans

DealerOn’s Apex uses a subtler approach by gamifying the process of submitting a lead and giving your shoppers what they are looking for. Apex is a native application built right into your websites that allows your customers to browse your inventory and design a payment plan that works for them. Everything from customizing credit scores to down payments and terms to accessories and warranties. 

 

Apex Digital Retail By DealerOn

Apex Digital Retail keeps your shoppers engaged by allowing them to tailor their loan offers based on their unique needs.

 

Apex allows customers to tinker with their payments, and at every stage, they are prompted for more information, steadily building their lead. Spending time on the payment customization process means customers are more likely to move to the next step. Before they know it, they’ve built a lead so detailed it only requires a minimal amount of effort on your part to close each sale. You give them transparency and options while getting extremely valuable lead data in return.

 

According to a recent study by CarGurus, over 42% of shoppers surveyed say that they wished they could see their monthly payment before visiting a dealership’s website – enter Apex from DealerOn.

 

Cyrus Has Entered the Chat

Chat has been on the rise for the better part of a decade and is an incredibly useful tool to help pre-qualify a lead by separating the tire kickers from the real customers, only collecting a lead when the time is right.

 

Cyrus Chat Screenshot

Engage shoppers any time they need it with the all-new Cyrus Digital Assistant.

 

Cyrus, DealerOn’s new digital assistant, allows your customers to get top notch support whenever they need it, with anything from inquiries about specific cars, inventory specials to scheduling service appointments or even getting directions directly to your showroom. 

 

By creating this comfortable exchange, the user is much better prepared and willing to provide their contact information, which is now enriched with all the questions that they answered. 

 

Cyrus is designed to guide engaged users via a series of decision-tree style interactions. Each question gracefully collects additional information about what the shopper is interested in. Much like Apex, the process is subtle, so the user never feels like Cyrus is intruding or pumping them for too much information. By giving up information there is an immediate exchange of information between parties. By creating this comfortable exchange, the user is much better prepared and willing to provide their contact information, which is now enriched with all the questions that they answered.

It’s Game On For Lead Generation

Apex and Cyrus are great sources of customer engagement and if that’s all they did it would still be a win, but both have a proven track record for delivering high quality leads to your dealership.

Schedule your free demo today. You’ll be glad you did.

 


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Author Michael DeVito

Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation and print collateral. Michael is responsible for the design and coordination of development of DealerOn’s responsive website platform, Chameleon which has fueled the growth for the company. He has worked as a designer, writer and art director for a variety of companies including Marvel, DC Comics, Cartoon Network, Comedy Central, and MTV. Outside of his work at DealerOn, Michael will be serving as an Executive Producer for Walt Disney Pictures on an upcoming film adaptation of the New York Times bestselling graphic novel, The Stuff of Legend, published by his company, Th3rd World Studios.

More posts by Michael DeVito

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