Education (Best Practices)


We’re coming to Chicago!


This week’s video is a short one, cause Shaun and I are both in Philadelphia speaking at Sean Bradley’s Internet Sales 20 Group conference. We stepped out of the conference this morning to shoot the video at the top of the iconic Rocky stairs, so we could let you know that we’re bringing our Topgolf event series to Chicago! We’ll be there the first week of August, and this time it’s going to be better than ever… Watch the video for all the details.

Take the time to make a difference


This week’s Wednesday Workshop is a life tip, not a digital marketing tip. Take the time to make a difference in someone’s life. It’s that simple.


By |July 5th, 2017|Education (Best Practices)|0 Comments

Site Search: To Filter or Not to Filter?

Site Search: To Filter or Not to Filter?

Let’s be upfront about this: I advocate filtered site search as opposed to free form search, and here’s why.

When it comes to finding things on your website, your customers are either clicking buttons or using a search box. This is true whether you sell cars, cookies, or clothes. Nearly every single person on your website looking for a particular vehicle will either click on the “New” or “Used” buttons that you (hopefully) have in your navigation bar, or they’re mousing over to the search box and manually typing it in.  […]

Massive fine for fake reviews


This week’s video shares the terrifying story of a dealership group in California that was recently fined $3.6 million for fake reviews. Don’t get caught posting fake reviews, or even influencing what customers write in their reviews – watch and learn more…

By |June 7th, 2017|Education (Best Practices), Video|0 Comments

Website Conversion 101: Homepage


In a previous post, we talked about website optimization as a general concept and laid out some ground rules for A/B testing to gauge how visitors interact with your site. Driving traffic to your site is a worthwhile effort, but it can quickly become worthless […]