You may have heard “no one uses forms anymore” or worse yet the proclamation that “web forms are dead”. Contrary to those industry talking heads who are slinging the latest greatest shiny, web forms are not only VERY much alive and kicking, but also remain one of the most cost effective and tried and true ways to generate leads for your dealership. The game has no doubt changed, from chat to digital retailing, there are more way to engage with your customers than ever before, all with their own sets of challenges. Auto responders, wait-times, poor user experience, too much information being collected, and a slew of other problems all can lead to visitor’ bouncing over frustration. Still, they’re all worthwhile investments, but not first optimizing lead forms to uncover the hidden gold in your website is like dumping water into leaky bucket.
What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number.
Make sure you’ve completed your Seasonal SEO Checklist before you go walking in a winter wonderland! In this week’s video, Kelcey shares some important tips and reminders to keep you off of the SEO naughty list this year. Continue Reading
In this week’s Wednesday Workshop, Kelcey shares why it’s time to stop using the disavow tool in Google Search Console so liberally. Using this tool incorrectly can come with some pretty negative consequences. Watch now or read on to find out why you should disown the disavow tool. Continue Reading